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Top 6: June 11th 2025
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National Library of Singapore / Snap: Augmented Reading

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Top 6: June 11th 2025
Ever imagined your favourite book characters literally leaping off the pages while you read? Singapore’s National Library Board (NLB), in partnership with technology provider Snap and agency LePub Singapore, are exploring the use of Spectacles, Augmented Reality glasses powered by Snap OS, to enable readers to be immersed in the different worlds of the story they are reading. Developed for Snap Spectacles, the experience with books and stories will be enhanced with audio-visual AR effects in real-time. The Augmented Reading experience is currently in beta testing and will be available for readers to try out later this year. The Augmented Reading experience provides a complementary auditory dimension to reading, playing ambient music and sound effects in real-time. This sets the mood and immerses readers in the story. The Augmented Reading Lenses work by scanning the book while the person is reading it, and uses text recognition and machine learning to provide audio and visual effects. This includes creating soundscapes that use suspenseful music to set the scene, sound effects like doors creaking or distant chattering, plus visuals and effects that complement the storyline. The reader can also share their experience, including virtual artefacts they may pick up through the AR Spectacles.
Credits Other credits

Global Executive Creative Director, LePub & Chief Invention Officer, LeGarage: Andrey Tyukavkin

Global Head of Creative Technology, LeGarage: Mauro Mazzei

Chief Executive Officer, Publicis Groupe Singapore & SEA: Amrita Randhawa

LePub Singapore, Managing Director: Penny Sadlier

LePub Singapore, Creative Director, Code & Art, LeGarage: Sergey Mast



LePub Singapore, Client Services Director – Global Client: Francesca Babet

Publicis Singapore, Senior Account Director: Madonna Koh

LePub Singapore, Senior Project Manager: Farhan Wahab

Publicis Groupe APAC, Head of Creative Technology: Laurent Thevenet

Publicis Groupe ANZ, Creative Technology Director: Kiki Lauda

Prodigious Singapore, Senior Producer: Amelia Loh

Development: Utopia Lab

AR Developer: Pongsagon Vichitvejpaisal

AR Designer: Sufee Yama

Work Post

Editor: Fong

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