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Top 6: June 11th 2025
Interactive
National Library of Singapore / Snap: Augmented ReadingTop 6: June 11th 2025
Ever imagined your favourite book characters literally leaping off the pages while you read? Singapore’s National Library Board (NLB), in partnership with technology provider Snap and agency LePub Singapore, are exploring the use of Spectacles, Augmented Reality glasses powered by Snap OS, to enable readers to be immersed in the different worlds of the story they are reading. Developed for Snap Spectacles, the experience with books and stories will be enhanced with audio-visual AR effects in real-time. The Augmented Reading experience is currently in beta testing and will be available for readers to try out later this year. The Augmented Reading experience provides a complementary auditory dimension to reading, playing ambient music and sound effects in real-time. This sets the mood and immerses readers in the story. The Augmented Reading Lenses work by scanning the book while the person is reading it, and uses text recognition and machine learning to provide audio and visual effects. This includes creating soundscapes that use suspenseful music to set the scene, sound effects like doors creaking or distant chattering, plus visuals and effects that complement the storyline. The reader can also share their experience, including virtual artefacts they may pick up through the AR Spectacles.
Global Executive Creative Director, LePub & Chief Invention Officer, LeGarage: Andrey Tyukavkin |
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