In a world overwhelmed by doomscrolling and digital burnout, dentsu Philippines is helping Filipinos to Learn to Pause, in its campaign for holistic mental health and well-being … read moreorganisation, MindNation. Amid the endless loop of social media and information, many are constantly connected but increasingly disconnected from themselves. Social media has become a key source of anxiety. Through insights gleaned from licensed psychologists and scientific studies, Learn to Pause was conceptualised as endless looping videos featuring repetitive patterns that activate mirror neurons, improving relaxation by mimicking calming rhythms in the brain. The minimalist line art and soothing ASMR-inspired sounds are designed to gently improve moods, relieve stress, and allowing Filipinos reclaim their mental well-being, one scroll at a time. The animations are designed not only to relax, but to educate and break down complex mental health symptoms into simple, digestible, and relatable visuals—creating a safe, stigma-free entry point for conversation and support. The campaign also directs viewers to MindNation’s mental wellness services, including consultations with licensed therapists and well-being experts.
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