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Top 6: June 4th 2025
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IKEA: Flat-pack FLIP FLÖPS
Top 6: June 4th 2025
To help IKEA celebrate 50 years in Australia, we released the world’s first-ever flat-packed FLIP FLÖPS, which yes, must be assembled yourself. Fusing a key brand cue with a national icon sparked a media and social media frenzy. The hyper limited-edition item was made available for customers to win, and each of IKEA Australia’s co-workers received a pair. With the right amount of böunce, cömfort and cushion – the flat-pack FLIP FLÖPS were the perfect way to say thanks to Australians for welcoming IKEA into their homes for the last five decades.
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