3 Sweden: A little more love for mom

We wanted to bring Tre’s promise – “The finest thing you can give is a little more” – to life in a simple, real way. So on Mother’s Day, we filled our logo with 500 red roses and invited people to take one for their mom. A small gesture that made a big impact. The response was overwhelming – all the roses were gone in just 90 minutes, turning a billboard into a warm and generous moment.

Translation:
The finest thing you can give is a little more

Here you go – surprise your mom with a rose today.