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Volkswagen Tiguan: Family Car
Volkswagen has this week built upon its proud history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.
The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan's stylish design, spacious interior and class leading technology make it easy to forget you're behind the wheel of a "family car".
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