Seen and notedIn new work from director James Spence & Zig Canada, limited budgets call for extra dedication ... couldn't afford fake bullets! Client: Silver Wave Film Festival Title: Gunshot Creative team. Mark Puchala & Michael Clowater Agency: Zig Inc. Director: James Spence Production Co: Brown Entertainment (Brown25.com) Editor: Marco Pazzano @ Panic & Bob Music & Sound Design: RMW Regional agency employs time lordThis stylish series of ads features an enigmatic "Time Lord" who can manipulate time in order to demonstrate the benefits of TransACT's High-Tec. Agency: ZOO Creatives: Ken Buchan (Copywriter/Art Director) Roger McAuliffe (Copywriter) Creative Director: Ken Buchan Director: Serge Ou Production Company: Bearcage Productions Account Management: Fiona Boughton, Peter Ring. Producer: Doug Merriman Agency in house Producer: Paula Garner Editor: Chris Bamford Special Effects: Heather Cocquio & Luke Bicevskis If he'd taken the toll road, he'd be there for her! Production Co: Area 51 Films, SM Director: Theodore Melfi DP: Mateo Londono EP: Phyllis Koenig & Preston Lee Producer: Jolie Chitwood Agency: Marshall Advertising & Design/ Costa Mesa Executive Creative Director: Diana Marshall Creative Director: Roger Feldman Art Director: Mike Voornas Copywriter: Roger Feldman Agency Producer: Nancy Skenderian Spec Spot for Match.comA spec spot (with a bit of a twist) that shows how rough it is out there in the dating circuit Copywriter: Andy Beach Copywriter: Jason Moore Director: Jason Moore Producer: Alex Naufel Director of Photography: Leo Veras Editor: Tim Fender Quiet Storm, London ... virally motivatingQuiet Storm makes motivational video to sell lunch In 80 seconds of convincing motivational video we don't get one McDonalds logo ... or tune. Just an in situ mention. This guy's good. The flexibility of line animationNew work from Studio Aka, London How do you represent 50,000 doctors in 30 seconds? and jam loads of ingredients into a pack of muesli? ... line animation Comedy Central - they HAVE to be funnyThe Eiffel Tower or the ..... ummm In this new Renault work from Publicis UK, comparisons are made between Britain & France to get across he point "twice the va va voom". All done with a light & cheeky tone. In new spots from Love Communications, people trade places according to their investment skills ... or lack of Client: Genesys Wealth Advisors Agency: Love Communications Agency Producer: David Steindl Art Director: Paul Hoyne Copywriter: Siimon Reynolds Creative Director: Siimon Reynolds Director: Darren Ashton Producer: Michael Carlton Bad news is easier to take when it's sung.a series of amusing spots from McDonalds for their sponship of Australian Idol Art Director: Andrew Crocker, Charlie Cook, Misha McDonald Copywriter: Andrew Crocker, Charlie Cook, Misha McDonald Creative Director: Richard Selbourne Executive Creative Director: Garry Horner Agency Producer: Carlin Smith Director: Barney Catchlove Production compnay: Red Herring Virals ... well worth catchingAre viral agencies underrated? Sydney viral agency, LAVA communications, has completed a couple of good spots for Xbox that have had worldwide exposure, yet we've heard a few of the bigger agencies describe viral agencies as .... 'the viruses of ad agencies'. From inside the world of virals Steven Hirst, CD LAVA Communications, comments ... : "Some truth in that. Your mind has to work in some sick ways to succeed virally. Ultimately, however, we are creating what consumers actually want to see via branded entertainment, so are doing the best by the client and consumer. Communication mediums have evolved and so to must the message to achieve cut-through. The art of viral has become a proven science and one of the most cost effective marketing mediums ever. Virals are healthy and well worth catching!" CREDITS Agency: LAVA communications Production Company: LAVA communications Creatives: Darren Arbib, Steven Hirst Directors: Darren Arbib, Steven Hirst A couple of very nice new adverts from Mother London Go to the main page to see "Inquisitive Kid" The other in the series is "Gameshow" ... equally good. (Isn't that 3 weeks running for Mother London on the main page?) Not often you hear a good radio spot!Don't use the wrong pen during exams! One of a series of nicely written radio ads for Bic pens. Agency: SMART Melbourne Writers: John Mescall, Rebecca Newman, Malcolm Chambers To listen to the spot click HERE Using the unexpected to get the message across. Nice. Product: Canadian Paraplegic Association (Charity) Title: Streaker Agency: Goodgoll Vendramin Inc. Creatives: Benjamin Vendramin (Creative Director / Art Director) Robert McDougall (Creative Director / Writer) Agency Producer: Angela Carroll Director: Jamie Way Prod. Co.: Millenium Country: Canada If you don't think the edit is important ....It's all in the edit! "The Shining" - from a slightly different perspective. To view the spot click .... HERE A new Sheilas Wheels campaign is set in an Aussie Outback style ... except for the shielas that is. Director: Graham Rose Producer: Michael MacMillan Production Co: The Pink Film Company Client: esure Title: Sheilas Wheels Client Producer: Serena Freeman Creatives: Chris Wilkins/Sian Vickers The bestads "Choice" AwardOld news ... but a beautiful photo At the bestads awards a few months back in June, we awarded 6 international gold, 6 silver, plus a select few best Australasian Awards. All great work needless to say. However the one spot that seemed to slip though without enough recognition (although it has since done pretty well) was the L&P "Stubbies" TVC. Sadly it didn't transcend language & cultural gulfs but it was always a favourite of ours here at bestads. So we sent the very special "choooooiiiiice" award through to the lads at MT Group. With such an extensive selection of men to choose from, this is the place to try them on for size. Agency: WRC New Zealand Creative: Bobbie Mckay Creative Director: Nigel Corbett Director: Brian Challis / REPUBLIC Tea Tree Oil Anti Dandruff Shampoo - Indonesian styleA golf buggy drives across a grassy frame, collecting golf balls. As it passes through frame for the last time, it wipes on the Tea Tree Oil pack, followed by the Anti Dandruff Shampoo super. Simple! Client: Martha Tilaar Product: Tea Tree Oil Title: 'Golf Buggy' Agency: David Indonesia Production House: RT Films Director: Jeff Jaffers CD: Gary Caufield Writer: Gary Caufield Post: G1 Gritty new work from the Phillipines"Doormat" - An edgey hard-hitting new spot from the Phillipines THE CAMPAIGN AIMS TO CREATE MASS PUBLIC AWARENESS OF THE PLIGHT OF FILIPINO DOMESTIC WORKERS ABROAD, ESPECIALLY WOMEN, WHO ARE VICTIMS OF VERBAL AND PHYSICAL ABUSES, RACISM AND DISCRIMINATION. Client TEODORA Production Company BREW PRODUCTIONS Guest comments from Publicis Conseil ParisFrom Publicis Conseil, Paris, Copywriter Eric Helias and Art Director Charles Guillemant with some background to their new Renault Clio Film "Reincarnation". bestads: How did you come up with the idea? Was it in response to a specific part of the brief? E&C: This campaign sees the launch of the third generation of the Clio and to emphasize the rarity of this model's longevity we chose to focus on the cars' spirit. We imagined the Clio quite simply had everything you could ever dream of encapsulated in one car. Whatever its shape and size, the Clio has it all. We thought that using reincarnation was a new and amusing way to demonstrate this. bestads: The ghost cars all seem to be older groovy cars. How did you choose these? E&C: Cars that are no longer wanted or could be considered as dead would never look like brand new cars, and as you know, were not allowed to show recognisable models (except Renault, of course), so as a means of demonstrating our concept we opted for old fashioned, period cars. bestads: Great music track! How did you arrive at that? E&C: Having listened to tons and tons of tracks, we arrived at this old tune that gives an interesting dialogue between the modernity of the images and the infamous track of Marilyn Monroes. bestads: Shooting in & around Paris ... Tricky? E&C: In fact, the location was Budapest not Paris as we needed lots of different locations in one city, the shoot took about 11 days. bestads: Do you have to come up with an idea that will work across several languages ... An idea that travels? E&C: Yes, definitely, the idea should translate across all languages. It should certainly work internationally. ... according to Matthew Luke and John .....Guest comments from John Kane, from Matthew Luke & John. A friend starts up a business selling sex toys no less. Now there has to be an opportunity to do some interesting work in that. Then he says that it's aimed at the girls, so it gets even better. So, together with Matt and Luke we spend a few months coming up with lads sex jokes. But our girlfriends didn't think they were funny because they were for lads. Then we thought, 'lets revoice the classic 80's porn movies, but this time for women'. That's it. So we got our hands on twelve movies by John T. Bone, rights included. From there we spent many nights at home fast forwarding porn movies looking for the edits without dangly bits while my partner kept saying 'Ew...what's he doing down there?' While we just kept saying to be quiet, it was work. A great excuse to watch porn if there ever was one. After that people in work were convinced every time they passed that we were on porn sites, when it was just an innocent edit in iMovie. And then to the voice-overs. Anybody who has seen 'Hercules Returns Live' will know why Troy and Sally were perfect. It was the best days fun we ever had in the studio. 'Omelette and spritzer' wins it for me. Credits: a recent viral email campaign produced in Australia by John Kane (ex. Head of Art, Leo Burnett Sydney) and his previous colleagues Luke Crethar and Matt Devine (now of The Glue Society Sydney). Drop in & we'll shoot you.New aids work ... "The Know Is Spreading""The Know Is Spreading" In this great new aids awareness spot from CP+B & Believe Media, a mural moves through an urban landscape. Nice track ... beautifully crafted ... simple message. However "the know" isn't spreading as fast as it could - they didn't send us an mpeg. Otherwise you could view it right HERE No advertising website is quite complete without mentioning Crispin, Porter+ Bogusky. We are now complete. Mars - a good strategy in a tricky category ... from AMV BBDO London Basically Mars makes suggestions for how to "make your day" In the first execution Different route we see a guy who ignores his normal commute to work seeing the same old sights and faces, day after day after day. Instead he takes a different route to work. The second execution, Overdress, we see a young woman dressing up for what looks like a night on the town but turns out to be a regular Monday at work. The spot suggests how nice it would be to feel as good about Monday morning as a night out .... Agency Producer: Abbie Ferrand Art Director: Chris Kelly Copywriter: Rob Webster Director: Jim Gilchrist Executive Creative Director: Paul Brazier Sprint: the "yes-man" re-inventedThe yes-man concept continues The ads focus on how Ford product engineers are rarely in their offices and need to work where the cars are, whether engineers are with suppliers or in test labs. So their desk phones have been replaced with 8,000 Sprint walkie-talkie wireless phones so the engineers can communicate from wherever they are. By extending their workplace these employees can be more efficient, which is helping Ford to shorten the timeframe from concept to showroom. Real results speak for themselves, and the yes-man concept is a fun way to attract attention to those making a difference in their businesses by using Sprint to make virtually any place a workplace, said Jon Soto, co-executive creative director at Publicis & Hal Riney. Underwater filming to create a surreal look
MIDDLE EAST
October 11, 2005 21:24 (Edited: February 17, 2023 04:19)
Impressive underwater SFX created by Golden Square for Intergum, the biggest chewing gum manufacturer in the Middle East. With Intergum launching a new brand of chewing gum, director Trevor Roberston wanted to represent the freshness of the new gum through an ethereal world centred on Turkeys Miss World, Azre Azil. The aim was to show Azre moving like a mermaid in water, whilst she actually appeared to be on dry land. To create a dreamlike world, where Azre could move with the fluidity and grace of a mermaid, Trevor enlisted Mike Valentine, one of the worlds leading underwater cameramen to film Azre in Pinewood Studios D Screen underwater tank. Shooting at high speed, Azre was captured performing underwater, with her hair and flowing clothes swirling around her. She was then composited on to a magical grotto background, moving like an illuminated mermaid. Title: . Chain Reaction Product:................... Neogum Production company: .. Quiet Storm Director: Trevor Robertson Producer: Kate Pirouet DOP: . Mike Valentine Agency: ... Y&R, Istanbul YOUNG GUNS AWARD DEADLINE LOOMS!!!YOUNG GUNS AWARD DEADLINE LOOMS!!! The entry deadline for the 5th YoungGuns International Awards has been extended until Friday October 21st. The organisers have again this year put together a top line up of international judges, so make sure you get your work entered in time and judged by the best in the business. As for their upcoming events, the YoungGuns Forum is being held on Friday November 18th, with the winners & finalists exhibition and party on the following Friday, November 25th. For any questions regarding entry, you can email admin@ygaward.com or visit http://www.ygaward.com A cute new spot for Birds Eye features the pea car & a snappy tune. Creative Director: Rosie Arnold Copywriter: Matt Waller Art Director: Dave Monk Agency Producer: Jane Bessey Production Company: Hungry Man - London Director: Blue Source CREATIVE HOTSHOP OF THE YEAR 2006THE AUSTRALIAN CREATIVE HOTSHOP OF THE YEAR 2006 AWARDS NOW INCLUDE FIVE CATEGORIES FOR: ** ADVERTISING ** DESIGN ** PRODUCTION ** POST PRODUCTION ** SOUND & MUSIC The "hottest" company in each category will be announced in February 2006, based on the creative quality and craftsmanship of their campaigns/projects/ideas in 2005, with special commendations for each state and category. Simply compile a selection of your best, most innovative work as a hardcopy print-out and (where applicable) a video/DVD. ENTRIES CLOSE 25 NOVEMBER 2005. Stylish new Lexus spot for Dentsu Canada via Bruce Dowad.Stylish spot for Dentsu Canada via Bruce Dowad. LOS ANGELES, October 7, 2005 With his latest spot, Lexus Moments via Dentsu Canada, director Bruce Dowad of Bruce Dowad Associates, Los Angeles endeavored to create a visceral experience both surprising and iconic. The ad presents a series of poignant captured moments both stock and shot that are projected on what appears to be a screen. Throughout the spot, a voice-over describes life as a series of such moments. As the camera pulls back, we see the images arent being projected on the screen rather its the solid line of the road, and the breaks in the film arent being caused by the projector, they are being caused by the roads dividing lines. The spot ends with the Lexus motoring down the road of life headlong into the future. Lexus (Canada) - Moments Production Company: Bruce Dowad Associates/ LA Circle Productions/ Toronto Director: Bruce Dowad DP: Bojan Bazelli EP: Jessica Carlson (BDA), Karen Tameanko (Circle) Producer: Merrie Wasson Agency: Dentsu/ Toronto Creative Catalyst: Glen Hunt Art Director: Deborah Prenger Agency Producer: Amanda Loughran Patts creatives out the door
PEOPLE
October 11, 2005 00:29 (Edited: February 17, 2023 04:19)
Patts creatives out the door SYDNEY: The creative director of George Patterson Sydney, Mark Dove, and his partner, senior writer Andy Flemming, have left the merged agency of George Patterson Y&R, and it is believed only one Patts creative remains at the new entity. The agency confirmed Dove is gone but would not reveal what changes have been made to the creative department ahead of a planned announcement, possibly next week. Publicis Mojo creative director Mike Stanford will replace Dove. At the time of WPPs takeover of The Communications Group and the merger of the two agencies in August, CEO Hamish McLennan claimed there would not be many staff redundancies as a result. "Both organisations are quite lean," he said. Story supplied by Australian CREATIVE magazine. Saatchi & Saatchi blitzes Caxtons
AWARD NEWS
October 11, 2005 00:26 (Edited: February 17, 2023 04:19)
Saatchi & Saatchi blitzes Caxtons HAYMAN ISLAND: Saatchi & Saatchi was the standout winner at the 31st annual Caxton Awards held on the weekend, snaring seven gongs, as well as the renamed Quinlivan Black Award, all for its work on Toyota. Arnold and Marketforce picked up three gongs each, Young & Rubicam won two, while JWT, BMF, Perth-based Gatecrasher Advertising and Clemenger BBDO Sydney scored one gong each. Story supplied by Australian CREATIVE magazine. Not the usual approach to pension fundsThere's a bit of a twist in this new work from US based Backyard for AMF pension funds (for Forsman & Bodenfors). TITLE: The planet ADVERTISER: AMF Pension PRODUCTION: COMPANYSocial Club PRODUCER: Magnus Theorin DIRECTOR: Jesper Ericstam PRODUCTION MANAGER: Henrik Lundqvist AGENCY: Forsman & Bodenfors PRODUCTION MANAGER: Anna Chantre COPY WRITER: Jacob Nelson ART DIRECTOR: Lotta Ågerup AGENCY PRODUCER: Magnus Kennhed Director Charlie Watson of Millennium Pictures shoots in RomaniaDirector Charlie Watson of Millennium Pictures recently completed a spot project for Rompetrol via Odyssey Communication/ Romania. Shot entirely on location, Addio A Cheyenne uses a series of vignettes to illustrate how the Romanian oil and gas conglomerate draws together consumers from all walks of life. Production Company: Millennium Pictures Director: Charlie Watson DP: Sebastian Wladyslaw Milaszewski EP: Jeanne Mattiusi Managing Director: Caroline Von Weyher Producer: Gabi Antal Abis Studio Agency: Odyssey Communication/ Romania CD(s): Valentin Suciu, Silviu Padurariu AD: Ana Tautu Copy: Silviu Padurariu Editorial: Abis Studio/ Romania Editor: Theo Penciu Telecine: Abis Studio/ Romania Colorist: Simona Cristea Post/Effects: Abis Studio/ Romania VFX/Inferno Artist(s): Stefan Cios, Petruta Panait Inside the producer's head. Tom Keramidas, VP/ Senior Producer,
This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads.
Amongst them ... Tom Keramidas, VP/ Senior Producer, Leo Burnett, Chicago. bestads: How do you choose directors? TK: I have a database with extensive notes on every director's reel I've screened. I input information about what they tend to shoot and how I feel about the work. When a new project comes up, my database gives me a good starting list of directors. bestads: Whats the usual process? Is there a better way? TK: I wish there was enough time for me to keep up with all the reels that keep coming in. I depend on sales reps to keep me updated. Most are a wonderful resource. bestads: Is there enough time in the day to watch all of the incoming reels? TK: No. But I've started watching them on long flights, especially when the movie sucks. bestads: Some producers call themselves creative wranglers. A bit harsh? TK: I prefer creative partners. bestads: The producer is always the last to leave the looooong post sessions. True or false? TK: True. I've been burned by assuming something will be handled too often. bestads: Caffeine management. Any tips? TK: grande 2 pump vanilla skim latte, twice a day. No more. bestads: Who are the main culprits for blowing out the budgets? TK: Cost controllers who need to get their pound of flesh out of an already tight bid. Budgets that are inadequate for the job right out of the gate. bestads: The secret of slashing a sizeable chunk of money off the budget ... TK: Music, animation and effects are often areas that have fewer "hard costs", and can be priced very aggressively if the supplier really wants the job. bestads: Does agency producing set you up for a career in the diplomatic corps? TK: Absolutely. Especially international productions. Inside the producer's head. Terry Slade-Baker, FCB NZ ... soon!This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads. Amongst them ... Terry Slade-Baker, soon-to-be Head of TV, FCB New Zealand. BTW that's a picture of Terry's Husky. bestads: How do you choose directors? Whats the usual process? Is there a better way? TSB: Knowledge word of mouth a good network and the constant renewal of reels from old and new Directors, bestads: Is there enough time in the day to watch all of the incoming reels? TSB: No, but I guess you learn to skip through them quickly. bestads: Some producers call themselves creative wranglers. A bit harsh? TSB: Yes, a good producer needs to know and understand the creatives, they all focus on the idea, but with different priorities. Its my job to know what their individual priorities are and accommodate them as much as possible. bestads: The producer is always the last to leave the looooong post sessions. True or false? TSB: Yes, a creative producer can be invaluable during the post process but he/she is still the person responsible for detail, and getting it right means seeing it through to the end. We do not always have the luxury of time or money to wait and see it in the morning bestads: Caffeine management. Any tips? TSB: What my Mother always said everything in moderation bestads: Who are the main culprits for blowing out the budgets? TSB: Budgets should not get blown, if overspend is required a good producer will always get approval for it from client or head of agency, and only for good reasons. If a job goes to plan the budget should to. I refer to point 3 above as understanding the idea and what the creatives want should allow a producer to budget properly. bestads: The secret of slashing a sizeable chunk of money off the budget ... TSB: The client has to lose something he wants. bestads: Does agency producing set you up for a career in the diplomatic corps? TSB: Highly likely. New work for the Humpty Dumpty Foundation through DDB Sydney. A few words from Sean Ascroft, Head of TV, DDB Sydney: Driven by Paul Francis and his unstoppable team, the Humpty Dumpty Foundation has continued to tirelessly raise funds to purchase vital life-saving and pain-reducing equipment for the Children's ward at the Royal North Shore Hospital. If you wonder whether all the hard work is worth it, have a look at the children's ward at the Royal North Shore Hospital and all the smiling faces on the kids. To view the spot ( & credits) click .... HERE « First « Previous Next » Last » 1397 of 1399 |
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