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GUEST JUDGE /BEST AD OF THE WEEK
Guest Judge: Marcella Coad, VP, Group CD, Innocean, USA This week's guest judge is Marcella Coad, VP, Group Creative Director at Innocean USA.Winner: Lipton Ice Tea Benelux 'Ice Tea Insurance'. I love this because of the bigger idea over the TV execution specifically. The "tea insurance" for non-Lipton ("fake ass tea") is a fun idea that feels ownable. READ MORE Guest Judge: Sam Stuchbury, Founder/ECD, Motion Sickness, NZ This week's guest judge is Sam Stuchbury, Founder and Executive Creative Director at Motion Sickness, Auckland. Winner: Campari 'The Bartender'. A simple script that lets Mads Mikkelsen do what he does best. Shot on location during the Cannes Film Festival, it's sophisticated with that slightly sinister edge Mads is known for. And, it kinda made me want to drink a Campari - which I think might be the point. READ MORE Guest Judge: Lucia Orlandi, ECD, TBWA\Media Arts Lab, LA This week's guest judge is Lucia Orlandi, Executive Creative Director of TBWA Media Arts Lab, Los Angeles, leading global campaigns for iPhone, Mac and iPad. Winner: Toblerone 'Chocolate Like Nobody's Watching'. A little bit silly, and visually striking - this one made me smile. Taking a key product visual, Toblerone's triangle shape and using that as the backbone for a fresh take on how chocolate should be enjoyed, executed with a dry wit. READ MORE Guest Judge: Derek Green, CCO, TBWA\RAAD, Middle East This week's guest judge is Derek Green, Chief Creative Officer, TBWA RAAD, Middle East. To all the self-proclaimed advertising Nostradamuses out there, declaring TV is dead, sorry to break it you. You're wrong. Again. READ MORE Guest Judge: Diana Samper, Global CCO, McDonald's at tms This week's guest judge is Diana Samper, Global Chief Creative Officer, McDonald's at tms. Winner: Life360 'I Think of You (Dying)'. Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in a very real way. Any mom can relate to that anxiety of having a teen. Love the payoff when the daughter offers mom the solution. READ MORE Guest Judge: Till Diestel, CCO, Serviceplan Germany![https://www.bestadsontv.com/news/upload/Till_Diestel_v1[291864].jpg](https://www.bestadsontv.com/news/upload/Till_Diestel_v1[291864].jpg "https://www.bestadsontv.com/news/upload/Till_Diestel_v1[291864].jpg") This week's guest judge is Till Diestel, Chief Creative Officer, Serviceplan Germany. Winner: Heineken 'Social Off Socials'. Really love this new piece by Heineken. It truly captures the Zeitgeist, and it's beautifully crafted. READ MORE Guest Judge: Katy Hopkins, ECD, Iris London This week's guest judge is Katy Hopkins, Executive Creative Director at Iris London. Winner: Xbox 'Wake Up'. Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in and twisted the usual rather lazy convention of seeing gaming as a waste of time for stoners. It shows the ultimate escape from the rat race, shot by the perfect choice of director for a dark and psychologically intense story exploring human nature. READ MORE Guest Judge: Scott Zuliani, Freelance Creative Director, London This week's guest judge is Scott Zuliani, award-winning art director turned copywriter turned creative director turned freelancer, based in London. I usually judge work (privately) by how jealous I am of it and how much I wish I had made it. So, the film work I'm most jealous of this week is... Winner: Penguins International 'Protest March of the Penguins'. That juxtaposition of absurd policy (tariffs on penguin-inhabited islands) with heartfelt conservation action is actually kind of brilliant. READ MORE Judge: Kaleeta McDade VML Global Chief Experience Design Officer This week's guest judge is Kaleeta McDade, Global Chief Experience Design Officer at VML. Winner: Twix 'Harmoniser'. This commercial is pure magic - the kind of offbeat, duet that makes you stop mid-scroll and grin like it's 1984 all over again. A copywriter gained their wings on this one, a perfect mix of sass and soul feels like the comeback we didn't know we needed. READ MORE Guest Judge: Gui Borchert, ECD, Innocean USA This week's guest judge is Gui Borchert, Executive Creative Director, INNOCEAN USA. Winner: RONA, Half Ass. Look, I'm a sucker for really dumb ideas that are actually really smart. And in this day and age where brands have to compete for attention with hundreds of other interesting things bombarding everyone at all times, I gotta give it to a brand that goes there and makes work that's hard to ignore. READ MORE Guest Judge: Kirsten Rutherford, ECD, TBWA\Chiat\Day\Los Angeles This week's guest judge is Kirsten Rutherford, Executive Creative Director, TBWA Chiat Day, Los Angeles. The TV category was definitely a bit weirder than I expected on a Monday evening. Sugar hating cupids, a Wipeout-esque floating inflatable star, parents in birthday suits...of all the oddities, I really appreciated the doubly weird chase film from Twix. READ MORE Guest Judge: Pedro Americo, ECD, Fraser, Berlin This week's guest judge is Pedro Americo, Executive Creative Director at Fraser, Berlin. Winner: PETA 'It's The Toy That Toys With Life'. What a great take on animal protection, using an unexpected aesthetic and storytelling. I love the sarcasm and the parody. Really well produced and captivating ad. An unusual style and approach for such a cause. Well done. READ MORE Guest Judge: Rosie Bardales, CCO, VML, New York This week's guest judge is Rosie Bardales, Chief Creative Officer at VML, New York. Winner: KFC 'All Hail Gravy'. It's brave. Using the Cult Classic movie genre to make an ad about another cult classic...their gravy! READ MORE Guest Judge: Nick Doring, ACD, Publicis, Dublin This week's guest judge is Nick Doring, Associate Creative Director at Public Dublin. Winner: Axe 'Long Lasting'. Two ads about long-lasting deodorant went head-to-head, but Axe edged it. They say the most important thing in comedy is... jokes... but, the other secret is timing. This film let its own awkwardness breathe, stretching the discomfort just enough to land a genuine chuckle. READ MORE Guest Judge: Pathida Akkarajindanon, ECD, Wolf BKK This week's guest judge is Pathida (Jern) Akkarajindanon, Executive Creative Director, Wolf BKK, Bangkok. Winner: Tesco Clubcard '30 Years'. This film is a delightful and entertaining way to celebrate 30 years of the Tesco Clubcard. Rather than focusing solely on a linear narrative, this film taps into a common insight of 'can't be bothered' to enroll in such loyalty programs, which effectively builds up to showcasing the brand's unwavering dedication to rewarding customers throughout the years. READ MORE Guest Judge: Tom Murphy, CCO, VML North America
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 24, 2025 18:29 (Edited: February 25, 2025 05:29)
 This week's guest judge is Tom Murphy, chief creative officer, VML North America. Winner: Dunkin' 'Battle of the Coffee Brand Bands'. Last Super Bowl, the DunKings came out of nowhere and stole the show. Ben Affleck and Matt Damon poked fun at themselves as members of a wannabe Boston boy band. This year's sequel does not quite live up, but it's still a lot of fun. The wardrobe is even more garish, and Jeremy Strong is hilarious as he goes 'full method' in a vat of Dunkin' coffee. READ MORE Guest Judge: Carmen Love, independent ECD and writer, Paris
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 17, 2025 15:18 (Edited: February 18, 2025 02:18)
 This week's guest judge is Carmen Love, an independent executive creative director and writer based in Paris. Winner: Axe 'Baby'. I like this spot for its simplicity, its unhinged humor, and its authenticity to the soul of the brand. It's funny, it's memorable, and puts an unexpected twist on a construct we've come to recognize. It's clear the team also considered how this would be received, mashed up, and shared by the internet. It's a spot that, at face value, is a silly piece of content but is probably working hard to keep the brand fresh for a younger audience. READ MORE Guest Judge: Jen Speirs, Chief Creative Officer, Droga5, Dublin
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 10, 2025 11:32 (Edited: February 10, 2025 22:32)
 This week's guest judge is Jen Speirs, chief creative officer, Droga5, part of Accenture Song, Dublin. Well this is a bit lucky - getting to judge Bestads in Super Bowl week. Righto... Winner: Coors Light 'Case of the Mondays'. The sloths have it for me. Funny because, well, sloths. Nay, human-sized sloths. But also the craft is so good - just watching it makes me literally feel lethargic, in the absolute best way. The slow speed chase is a classic. But then the dropped catch at the end... chef's kiss. READ MORE Guest Judge: Hope Nardini, Global ECD, Grey
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 03, 2025 10:53 (Edited: February 03, 2025 21:53)
 This week's guest judge is Hope Nardini, global executive creative director at Grey and creative lead for Coca-Cola at WPP OpenX. Winner: Uber Eats 'Take me back to the 80s'. Seeing Cher in anything wins automatic brownie points, but when we hear "If I Could Turn Back Time" and see her emerge from an opulent dressing room/bedroom, we already know the spot is going to take us to interesting places. READ MORE Guest Judge: Adam Bodfish, ECD, McCann Birmingham This week's guest judge is Adam Bodfish, executive creative director, McCann Birmingham. Winner: KIA Australia 'Zombie Proof'. "Urghhhhhhhhhhh." It's easy to assume this is my reaction to the vast majority of automotive advertising out there. However, in this instance, it's actually my best celebratory zombie impression. I really enjoyed watching this spot. READ MORE Guest Judge: Andrea Siqueira, CCO / partner, AMPFY, São Paulo This week's guest judge is Andrea Siqueira, chief creative officer and partner at AMPFY in Brazil. Winner: Bonds 'Goodbye Friction' - Special. I don't know if I loved this film because I'm a fan of "The Bear", the famous Hulu cooking TV show or because I'm a fan of a fun, humorous, just-great-copy-TV-ad. Genius. READ MORE Guest Judge: Gabriel Schmitt, global CCO, Grey This week's guest judge is Gabriel Schmitt, global chief creative officer of Grey, based out of New York. Winner: Meat and Livestock Australia 'The Comments Section'. Ah, the irony of commenting on a film about online commentary. I love this one. Giving faces and a place to social media banter is a fun way to dramatize a cultural observation. READ MORE Guest Judge: Ricardo Wolff, ECD, Innocean Berlin
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 16, 2024 12:13 (Edited: December 16, 2024 23:13)
 This week's guest judge is Ricardo Wolff, Executive Creative Director, Innocean Berlin. Favorite: Toyota's 'Naughty List'. Here's to a Christmas spot with humor. A story portraying a kid's misbehaviors instead of platonic friendships with inanimate objects to the sound of tear-jerking piano. Please note: This is the final review for 2024. The first review for 2025 kicks off on Monday, January 13 so make sure you have uploaded your work before then to be considered for the first round of judging next year. READ MORE Guest Judge: Mel Routhier, global CCO Health & Wellness, VML
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 09, 2024 18:39 (Edited: December 10, 2024 05:39)
![https://www.bestadsontv.com/news/upload/Mel_05[1].jpg](https://www.bestadsontv.com/news/upload/Mel_05[1].jpg "https://www.bestadsontv.com/news/upload/Mel_05[1].jpg") This week's guest judge is Mel Routhier, Global CCO, Health & Wellness, VML, Chicago. Winner: World Of Tanks 'Holiday Ops'. I'm not going to lie, I saw the 6:00 timestamp on this film before I watched it and groaned a little inside. It's the long-format version of "long-format". And yet... it's worth all 6 minutes (and precisely 2 seconds) of your time. READ MORE Guest Judge: Bas Korsten, Global CCO, Innovation, VML
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 02, 2024 13:03 (Edited: December 03, 2024 00:03)
 This week's guest judge is Bas Korsten, global CCO, innovation and EMEA CCO at VML, based out of Amsterdam. Winner: Waitrose 'Sweet Suspicion'. It's Christmas. The unofficial world championship of advertising in the UK. The bar is high. What do you do? You surf the wave of Whodunnit's and create a mystery that can be solved in under 60 seconds. READ MORE Guest Judge: Robin Fitzgerald, CCO/Chairperson, BBDO, Atlanta
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 25, 2024 17:39 (Edited: November 26, 2024 04:39)
 This week's guest judge is Robin Fitzgerald, chief creative officer and chairperson, BBDO, Atlanta. Best: Apple Pay 'One Track Mind'. This spot is called One Track Mind, but the creators' brains actually thought about everything when making this beauty. Casting: love this woman. She's deliciously content in her cozy collection room, where all money has obviously been spent on the massive curio cabinet and every meticulously purchased item within it. READ MORE Guest Judge: Rafael Pitanguy, deputy global CCO, VML, NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 18, 2024 18:23 (Edited: November 19, 2024 05:23)
 This week's guest judge is Rafael Pitanguy, deputy global CCO at VML and creative lead for The Coca-Cola Company, based out of New York. Winner: Tonal 'Power Progress'. Some great TV spots in this batch, especially when considering craft, storytelling, and the use of music. I ultimately chose Tonal because of its bravery. READ MORE Guest Judge: Nicola Wood, ECD, Ogilvy UK
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 11, 2024 13:15 (Edited: November 12, 2024 00:15)
 This week's guest judge is Nicola Wood, executive creative director at Ogilvy, UK. Winner: Sainsbury's 'BFG and Sophie'. As a child of the 80's, Roald Dahl books littered my bedroom floor, read from cover to cover on repeat, with The Witches and The BFG being my favourite two. READ MORE Guest Judge: Pablo Naval, ECD, Havas HOY, Mexico City
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 04, 2024 13:54 (Edited: November 05, 2024 00:54)
 This week's guest judge is Pablo Naval, executive creative director, Havas HOY, Mexico City. Winner: Tile by Life360 "Coffin". Humor is back, and Life360 deserves praise for choosing comedy to launch this new product instead of going with a more predictable narrative. Don't miss the other two spots in the campaign: they're genuinely funny. Definitely best work of the week. READ MORE Guest Judge: Damisa Ongsiriwattana, co-founder/CCO, SOUR Bangkok This week's guest judge is Damisa Ongsiriwattana, co-founder and chief creative officer at SOUR Bangkok, Thailand. Favourite: Fiverr 'Nobody Cares - The Musical'. The campaign's message - 'Nobody cares that you used AI, they only care about the results' - is smart, fresh, insightful, and highly relevant to many industries today. The choice to execute this through an entertaining musical, blending memes and generative AI elements, is an excellent craft of storytelling and emotion. READ MORE Guest Judge: Mohammad Akrum Hossain, ECD, Asiatic & The Network This week's guest judge is Mohammad Akrum Hossain, executive creative director at Asiatic & The Network, in Dhaka, Bangladesh. Winner: Nike 'Stairs'. I pick this as the top because I relate to it very much. It reminds of me the pain I had to go through to achieve everything I did so far, how the journey to win is one that is very hard, regardless of the outcome. READ MORE Guest Judge: Roisin Keown, Founder/ECD, The Brill Building This week's guest judge is Roisin Keown, founder and executive creative director of The Brill Building, Ireland.I hate the judges who rain on everyone's parade but there were a couple of lean categories. Interactive and activations are my interest anyway - anything with real world impact that would interest people outside of our ad-land bubble and the interactive category delivered best this week. READ MORE Guest Judge: Seamus Higgins, CCO, R/GA, Australia This week's guest judge is Seamus Higgins, chief creative officer at R/GA Australia. Winner: Virgin | Made By Dyslexia 'DyslexicU'. It's very hard to judge this piece of work purely as a film, because what it represents feels so important. So I'm not going to. The world needs more neurodiverse thinkers to be recognised, empowered and valued. I love this ambition. READ MORE Guest Judge: Katyana O'Neill, Associate CD, Johannes Leonardo
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 30, 2024 16:16 (Edited: October 01, 2024 02:16)
 This week's guest judge is Katyana O'Neill, associate creative director at Johannes Leonardo, New York. Winner: Meridian Bank 'World of Numbers'. A visual treat. We've seen banks play in this space, but the direction and tone of this one felt fresh to me. READ MORE Guest Judge: Rich Levy, CCO, Klick Health, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 23, 2024 17:58 (Edited: September 24, 2024 03:58)
 This week's guest judge is Rich Levy, chief creative officer, Klick Health, New York. One NZ 'Finding Jade' - FCB New Zealand. From the first line, I was hooked. I wanted to know what happened. I wanted to know the ending. And I yelled at my screen when I realized there would be a second part. READ MORE Guest Judge: Lavinia Francia, ECD, Ogilvy, Italy
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 16, 2024 17:09 (Edited: September 17, 2024 03:09)
 This week's guest judge is Lavinia Francia, executive creative director at Ogilvy Italy. Winner: John Lewis 'The Home Dialogues'. I like seeing fun ads that poke fun at our daily, dull lives. This collection of idents just makes fun of all the ways we interact with our home furniture and accessories. READ MORE Guest Judge: Tolga Büyükdoganay, CCO, Ogilvy Amsterdam
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 09, 2024 14:37 (Edited: September 10, 2024 00:37)
 This week's guest judge is Tolga Buyukdoganay, chief creative officer at Ogilvy Amsterdam. Winner: For me, the Walrus of Virgin Media is smooth. Great choice of music, a great boat, and an even greater character: a Walrus. Fantastic VFX and supporting actors all around. A pleasure to watch, and it delivers the message 'smoothly.' A home run for me. Applause to everyone involved. READ MORE Guest Judge: Genevieve Hoey, Global CD, the LEGO Group, Denmark
GUEST JUDGE /BEST AD OF THE WEEK
September 02, 2024 08:33 (Edited: September 02, 2024 18:33)
 This week's guest judge is Genevieve Hoey, global creative director at the LEGO Group, Denmark. Favourite: Mor Koo Kids 'Better Ask More Koo Kids'. Is Thailand the last bastion of entertaining, unpredictable ads? Do they have less research? Braver clients? Free beers on set? Who knows. But it's working. READ MORE Guest Judge: Jack Christensen, Global CD, LePub, Milan This week's guest judge is Jack Christensen, global creative director, LePub, Milan. Winner: Palliative Care Queensland 'The Cassette'. I really enjoyed this approach to talking about a tricky subject. It can be tempting to overly tug at people's heart strings with this kind of thing, but the use of stop-motion animation to drive the humour helped strike the right balance and really made me feel better about death, so I guess the ad achieved what it set out to do. READ MORE Guest Judge: Allison Pierce, CCO, VML, Kansas City![https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg](https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg "https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg") This week's guest judge is Allison Pierce, chief creative officer, VML, Kansas City. Ok, I'm starting with Interactive because I feel like that was some of the best work I saw today. Winner: Axis Bank 'Sanskrit Password'. I love ideas that can solve two problems at once, and this one did just that. READ MORE |
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