BEST TV
Winner: Toblerone '
Chocolate Like Nobody's Watching'. A little bit silly, and visually striking - this one made me smile. Taking a key product visual, Toblerone's triangle shape and using that as the backbone for a fresh take on how chocolate should be enjoyed, executed with a dry wit.
Runner Up: Balter Brewing Co '
Beers do come true'.
BEST PRINT
Winner: Cybersmile Foundation '
Words are Permanent'. Clarity and impact with this one is what makes it top of the list. The topic is serious, as is the tone, and the art direction is striking any you immediately feel the impact of the words.
Runner Up: Aeromexico '
Lima'. A more lighthearted approach. This is something I used to do as a child, and no doubt it resonates with most people.
BEST OUTDOOR 
Winner: Urihi Yanomami Association '
Death Gold'. This work turns Gold Bars into a powerful statement denouncing the effects of illegal mining on the Yanomami people. What I like about this is it's a very literal interpretation of the problem, etching by hand 50 death certificates onto illegal gold bars, it's a permanent and unmissable statement.
Runner Up: Kerry Dairy '
Smug As'. Playful and simple, using custom messaging based on location - groundbreaking, no but the wit of the campaign breaks through.
BEST INTERACTIVE
Winner: Doritos / Minecraft Movie '
The Nether Lands'. I love when brands authentically tap into a fan truth or behavior, and this work is just that. Embracing mixed reality, with an audience who already is mimicking game behaviors in theaters, this could have fallen into the trap of a brand jumping on a trend for the sake of it, but it was pulled off in a way that is bizarre yet natural. Nice.
Runner Up: Columbia Journalism Review '
The PSAi'. I'm glad this exists, as spotting the difference will continue to get tricker for so many people, and it's a problem we are all going to face as some point!
This week's guest judge is
Lucia Orlandi, an Executive Creative Director at TBWA Media Arts Lab, Los Angeles, leading global campaigns for iPhone, Mac and iPad.
Originally from Ireland, her career has taken her to Dublin, Toronto, NYC, San Francisco, back to NYC, and now LA.
A true hybrid, the work she is most passionate about is rooted in a behavior, strong in strategic insight and adaptive in form. Be that, building a brand from the ground up or defining a campaign that seamlessly breaks through in culture. Highlights include relaunching MacBook Pro and Air, iPhone's Data Auction and bringing to life the M4 chip as an effortlessly powerful weightlifter for Apple's "No Sweat".
Lucia was previously CD at Squarespace with a focus on Brand Design/Campaigns. She was a CD at R/GA in NYC, leading award-winning work for Mailchimp, LEGO, Google and ESPN. She was also Head of Design at I&CO, where she ran the creative department focusing on building new products and brands, for Audible and Theory.
Her work has been recognized by Cannes Lions, D&AD, Clios, The Art Directors Club & One Show and featured in Creativity, AdAge, NY Times, and The Association of Illustrators. She has also been awarded the One Club and 3% Movement: Next Creative Leader.
