BEST TV
Winner: Life360 '
I Think of You (Dying)'. Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in a very real way. Any mom can relate to that anxiety of having a teen. Love the payoff when the daughter offers mom the solution. Very clever way to end it. The message is powerful and the benefit is clear. It is funny and entertaining. And clever.
Runner up: Haribo '
Tangsfastics'. A funny and disruptive ad. Does a great job of creating tension between he child and the adult and has a lot of entertainment value, which creates a memorable ad.
BEST PRINT
Great options here and hard to pick a winner!
Winner: Amnesty International '
Mass Grave'. Extremely culturally relevant and uses advertising and creativity to raise awareness of the power the press has in the world order. The visual makes you look twice and figure out what is happening, to communicate a clear message. This shows the power advertising has to do good in the world and showcase social causes.
Runner up: Zapakovano '
Packed_(Haul_Truck)'. Brilliant creative and graphic approach to communicate the product benefit.
BEST OUTDOOR 
Winner: Bottega Veneta '
A Poetic Conversation'. Brilliant idea. The way they utilized public space to create the installation and then having the people interact with it, take a piece of the experience home, to continue the conversation. Loved it. It can be executed in other global markets with local poets and continue the conversation they created in this original piece. Sophisticated and approachable at the same time.
Runner up: Ikea '
Oxford Street Stunt'. Simple idea and brilliantly executed. I think it might have been not that expensive but communicates very clearly the store opening and has the iconic Ikea yellow in the furniture. Everyone watching the furniture driving around, potentially did the connection to Ikea before seeing the ad in the taxi's door.
BEST INTERACTIVE
Bar B Q Plaza '
Sad Karma-Chan'. The power of a disruptive idea to drive sales and start a social conversation. Pretty clever. I can't only imagine the amount of work it took to even grace the food for a program like this. The insight is perfect and created extra sales, which is great for the brand.
Runner up: Samsung '
The Mind Guardian'. An excellent idea that can help the world but also aligns with Samsung's "technology with a purpose". More big brands should create programs like this.
This week's guest judge is Diana Samper, Global Chief Creative Officer, McDonald's at tms.
Passionate about helping brands grow by strengthening their creative strategies, communications, and connections with their fans.
With 20+ years of creative experience in traditional advertising and integrated marketing, leading high functional global teams, Diana is able to utilize her creativity and problem-solving for world-famous brands in order to solve any creative challenge and assignment, no matter how big or small.
Currently leading the global creative team at tms, she spends her time successfully shaping brand transformations and growing business through creative brand experiences for McDonald's.
Her clients have included: McDonald's, Apple, BP, Procter and Gamble, Coca-Cola and Kellogg's.
Originally from Bogota, Colombia, she has spent the past 23 winters in Chicago, where she now lives, married, with two sons, and a rescued Beagle.
