BEST TV
Winner: Campari '
The Bartender'. A simple script that lets Mads Mikkelsen do what he does best. Shot on location during the Cannes Film Festival, it's sophisticated with that slightly sinister edge Mads is known for. And, it kinda made me want to drink a Campari - which I think might be the point.
No runner up.
BEST PRINT
Winner: Tesco Ireland '
Can't Argue With That'. Value-based platforms can be tricky. But 'Can't argue with that' for Tesco strikes a balance - personality up front, with the Aldi price match punch to close.
No runner up.
BEST OUTDOOR 
Winner: Hong Kong Marriage Equality '
Eaton Hotel - The Proud Pair'. Eaton Hotel found a legal loophole to perform same-sex marriages - in their hotel - via Utah - that alone is a clever idea. But The Proud Pair, the actual idea entered this week, built on this by breaking with tradition while keeping its beauty intact. A smart idea, with slick craft. Handing the designs over to other jewellery brands was a strong finish - hopefully this doesn't just sit in award decks, but actually gets picked up. Probably my favourite work of the week.
Runner Up: Heineken '
Lucky Pub'. As the case study vox-pops goes "This is legendary." "This is so cool." "It's great." Slightly contrived case film aside, the idea is good. Game day superstitions run deep in the UK - taking the lucky pub to the game was a tidy ambient concept, and a perfect fit for Heineken.
BEST INTERACTIVE
Winner: Quit Tasmania '
Don't Let Vaping In'. A clever use of social media - probably a bit annoying, but that's the rub. If the kids ain't listening, just bully them into quitting vaping. If it's working, you've got to rate it.
Runner Up: Cupra '
#CrashTextAuto'. Taking the "Don't text and drive" message into GTA - landing the idea that in real life you can't respawn - is a smart channel move. Using in-game creative with gaming influencers on Twitch took it to the next level.
This week's guest judge is
Sam Stuchbury, Founder and Executive Creative Director at Motion Sickness, a New Zealand-based creative agency known for its distinctive, offbeat approach to brand and creativity.
The part-strategy, part-production, part-creative agency has landed clients such as Pizza Hut, Frank Energy, Les Mills, Whanau Ora, and the New Zealand Governmentâearning global attention for its bold thinking.
Motion Sickness has received both national and international recognition, including Campaign Global Agency of the Year award in London, multiple D&AD Pencils, Grand Axis, and most recently, a Global Grand Effie for their 'You're Cooked' campaign for Fire and Emergency New Zealand.
