BEST TVWinner: Uber Eats '
Get Almost Almost Anything'. This self aware, mini rom-com took me back to early 2000s in the best possible way. The spot walked the line of making fun of the genre while still perfectly fitting into it. Plus, as a period-haver, I appreciate any time brands can find a funny way to talk about the subject. Nicely done.
Runner-Up: Telstra '
This Is Footy Country'. I know absolutely nothing about the AFL, but this one had me chuckling. The quirky cast of characters had me rooting for them immediately. Then, when they all came together to save the day(ish) it was the perfect twist to the classic underdog story.
BEST OUTDOOR Winner: Uber Eats '
Get Almost Almost Anything'. I really didn't want to pick the same brand for 2 different categories, but the simplicity of this OOH combined with the rhyme really left me no choice. Congrats to the team at Special Group on creating a super entertaining campaign across different categories.
Runner-Up: Fridays for Future U.S. / Youth Climate Strike LA, '
Silenced'. This fact stopped me in my tracks. It's a compelling point of view on climate change and a way to demonstrate the impact of an issue that has somehow been misunderstood for far too long.
BEST INTERACTIVEWinner: Diablo IV '
Moves of Faith'. You had me at "first sacred scripture for gamers". This idea caught my eye immediately. A well thought out idea to launch a much anticipated game. When that level of thinking meets the press that it was able to capture, it's a winning combination.
Runner-Up:
Blodomloppet '
The Saved Playlist'. Promoting blood donation with "saved" playlist of people who were saved by blood donation? Say no more. It's a clever idea that inherently demonstrates the impact of the cause. And when you can deliver an RTB in a smart way, what else do you need?
BEST RADIOWinner: Briscoes '
Close Shave'. This one was impressive, especially given the discipline of just 15 seconds. Even with the limited time, it finds space to deliver an RTB, a time of year connection, and an idea all in one of the briefest windows we have to contend with.
Runner-Up: Agricultural Finance '
Bankus Invisibilis'. Nice starting place for an idea and misdirect/swap of direction for the audience. Also appreciate the vocal range presented.
This week's guest judge is Brynna Aylward, executive creative director and creative lead at GUT Toronto.
Brynna Aylward is an award-winning executive creative director / creative lead at GUT Toronto. She previously served as creative director in GUT's Miami office, where she was the creative leader behind some of GUT's most successful campaigns for multiple global brands, including Popeyes, Bud Light Seltzer and Tim Hortons. Under her leadership as ECD at GUT Toronto she's helped launch multiple campaigns for Tim Hortons, including a fundraiser for its Camp Day Foundation, as well as its recent collaboration with Justin Bieber called "TimBiebs," which won a Bronze Lion at 2022's Cannes Lions Festival, which was the first Lion for both GUT Toronto and the brand, along with a Gold and Grand Effie at the Effie Awards that same year.
From her first days in advertising, Brynna knew what she was afterâgreat work that makes a difference in the world. And it's something she's tried to achieve through pieces like "Diverse Snowpeople" for Tim Hortons, which highlighted and celebrated how vastly diverse Canada's population is. Also, at the height of the pandemic in 2020, she spearheaded Headspace's first-ever campaign to offer the service for free to all 30 million unemployed Americans. She also worked on "#SaveItSeeIt" a Michelob Ultra campaign to bring visibility and attention to women's sports that inspired a $100M commitment to women's sports from the brand.
Over the course of her career, Brynna has received multiple prestigious accolades, including multiple Cannes Lions, One Show Pencils, Clio awards and D&AD Pencils, as well as being named as one of the One Show and 3% Movement's Next Creative Leaders in 2019. In 2018, she also was ranked #4 Copywriter by the One Club and #2 Copywriter by the ADC. Prior to GUT, Brynna worked on brands including Ziploc, OFF! Bug Spray, Colgate, Purina, and Allstate at agencies including BBDO and Leo Burnett. When not making ads, Brynna relentlessly pursues the perfect mac and cheese and the ultimate narwhal costume (they're the unicorns of the sea, you know).
