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GUEST JUDGE /BEST AD OF THE WEEK
GUEST JUDGE / bestad of the week Graham Woodall, Executive Vice President, Executive Creative Director, JWT Chicago, will be this week's guest judge. Graham will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BEST TV The film for Anorexia Bulimia Kontakt is my choice for tv idea of the week. It's simple, shocking, compelling and memorable with a razor sharp insight into the troubled minds of those who suffer from anorexia. Does the music become a little too big and melodramatic at the end? Perhaps. But this is a well-executed powerful piece of communication that lives with you well beyond the 30 seconds. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT/AMBIENT The ambient floor poster for RSPCA in Melbourne is a simple visual idea brought to life in a really smart piece of environmental media. It would have made a good print ad or poster which would have been good - but not memorable. Yet this format brings the idea to life in a far more dramatic way. Which creates talk value, attracts media interest and I'm sure makes the RSPCA's probably miniscule budget go a lot further. Click here to view this ad Guest Judge / bestad of the week Roger Pe, ECD at DDB International Malaysia will be this week's guest judge. Roger will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  My Best TV Spot is "Stop and Go" I like "Stop and Go" for its entertaining value and freshness. I like selling with added value - that is pleasing the audience and makes him smile. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  ... and Best Print/Outdoor is "Hug" by MC Saatchi Melbourne. I like "Hug" because of the impact it leaves the viewer the moment he sees it, aside from selling a universal truth. Click here to view this ad GUEST JUDGE / bestad of the week Chris Mitton, Group Creative Director, Ogilvy New York will be this week's guest judge. Chris will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  I must be in the mood for optical illusions this week because both my choices feature them. My choice for TV is Belonging for Orange. Although the brief that people are better together is a little generic, especially for a tele-communications company, the spot has been handled in a fresh, interesting and likable way. Whoever picked the music did a really nice job. The visual approach is unusual enough that it may stop a few Tivo merchants in mid fast-forward to see what they are missing. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  My choice for print is the Axe Shower Gel Im not really sure if this is print at all. But if something printed on a towel is print, then hey, be my guest. Funny visuals, very on brand for Axe, although Im not really sure where the appropriate place to wear these towels would be (the photos seem to be set in a locker room?) But I guess not being appropriate is exactly the point, so job well done I say. Click here to view this ad GUEST JUDGE / bestad of the week Bjorn Stahl, Executive Creative Director, Ogilvy Group Sweden, will be this week's guest judge. Bjorn will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  I have picked two campaigns using celebrities, in two different ways: First in film, the Orange spot with mr Blonde is a very clever and relevant way of using famous people, in many perspecitves. Here the brand is the hero, not the famous guy. So many times it's the other way around. The agency also managed to get a complicated brief in the script in a natural way. This ad is very funny and by far my film winner this week. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  In print it's a close call between 'Women's Aid' and 'Post it'. But my pick is 'Womens Aid'. Yes, we have seen fake bruises before, but not on celebrities. And it makes something happen. The copy is well written, I just ask myself what would happen without it? Again a clever and original use of famous people. 'Post It' is a nice and simple idea. But does the world have a problem with them falling off?! Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
February 07, 2007 06:39 (Edited: February 17, 2023 04:19)
 Vincent Raffray, Creative Director / Partner, tonic communications Dubai, will be this week's guest judge. Vincent will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  "Melting Moms" One or two tight little ads this week, with the number one spot going to theTruth.coms powerful melting moms. I also enjoyed Wangkanai Sugars rabid elephant and Contrapuntos simple Smart Car spot. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  "Duvet" Not very many good campaignable ideas this week, but I think that guys around the world would hate me if I didnt give Che Men's Magazine the top place. Its funny, the girl is hot and its a great merchandising idea. 10 points to Duval Guillaume. In second place Id go for Greenpeaces solid idea for a mural. As for the rest Mars - OK. Carlsberg - The if we made route feels a bit 90s. Aerial - Contrived. Eurostar - Sperm and eggs - need I say more. Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 31, 2007 11:04 (Edited: February 17, 2023 04:19)
  Ben Kay (left) & Daryl Corps, CDs Lunar BBDO London, will be this week's guest judges. Ben & Daryl will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. (& they've done this even though we sent the wrong links first time around - thanks!) BEST AD OF THE WEEK - TV:  Birdman The Coke spot is the winner here. Although it has a few things against it (the blacking up did feel a bit Al Jolson and it starts a bit so-so) the utter fantastic insanity of where it ends up and the charming pair of crazy leg people really wins you over by the end. Great for a big brand like this. Some of the others were really good too. The hand shadows was lovely to watch and would really repay repeated viewings. The Creative director of Leo Burnett Sydney was spot-on about the level of execution in the Johnny Walker ad (although what its got to do with whisky we have no idea). J2O is beautifully shot and the Interflora ad is enjoyably strange. And since one of us is currently reading Robinson Crusoe we also enjoyed the other ad for some brand of TV, although which TV we cant remember, and we only watched it a couple of minutes ago. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Wed go for a dead heat between Fords elegant simplicity from a client that cant usually tell a good ad from a hole in the ground, and Nova Schin Beer because even though were not 100% sure what its all about, you just cant help spending time looking at whats going on its as involving as a press ad should be. Click here to view the Ford work  & Click here to view the Nova Schin work Guest Judge / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 23, 2007 02:34 (Edited: February 17, 2023 04:19)
 Ed Evangelista, Executive Creative Director, JWT New York and judge on ABC-TV's prime time American Inventor, will be this week's guest judge. Ed will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best TV ad: Rituals i got to tell you from frame one of the drumstick ice cream ad i was hooked. it is a real pleasure. thank you. it's a wonderful spot.....no gratuitous A.D.D. fast cuts that you get convultions watching.... it is choreographed beautifully. shot beautifully. the song is contagious. and they even got the logo in shot 2...bet you all missed it too. it is a very simple concept that truly jumps off the screen at you without shouting......it's what summer and memories of summer are about. right down to the slap in the head because you were checking out the blonde in the white bikini....magic. hats off to the team that did this.....you are going to get awards my friends....make room for them.....you deserve it..... it truly is a classic. and if you dont get any awards....... then we are all in trouble. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Best print ad: Fight Club overall the print was ok.....the samaritan ad reminded me of all of tom messner's(now eurorscg ny) doodles he'd leave all over his desk and the agency......now i know why he was doing it. the school ad felt like a school ad. the brother ad felt like something i saw back in the early eighties....the mars ad was alright.... the tide and levis ads stuck out for me the most....... the tide ad's eco message (which is embedded into the consciousness of the world right now thanks to all the planners and clients who watched the al gore film and needed to make their products stategies "green" in some way.... (did anyone see the barrett/jackson auctions this past weekend?.....didnt see any "green" cars selling for $5 mill....) seems provacative enough along with the impeccable art direction that really helps drive the point home. it caught my eye.... especially after i got a $400 water bill for the last 6 months of '06........ if it can do that for the empire state bldg..... imagine what it could do for the "duet" washer and dryer we just had to have? and that leaves my favorite ... the levis ad.....i guess this ad just hit home for me...... there is nothing in the world.... more worth fighting over, than a beautiful woman in tight jeans......my wife included. (after she washes them in tide of course ; ) until next time eddie Click here to view this ad Guest Judge / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 17, 2007 05:08 (Edited: February 17, 2023 04:19)
 Pancho González, Chief Creative Officer, Unitas adv Chile , will be this week's guest judge. Pancho will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best TV ad: Idiots Comments: Many times we consider idiots are those who drink to get drunk, especially at times like Christmas and new year. Actually, we saw them walking dizzily, doing some bullshit in discos and pubs, puking in taxis ... and on their own clothes, bothering people everywhere and things like that. Last Christmas I drank three whiskies and I came home by car ... and I didnt consider myself an idiot until I saw this commercial. Congratulations to everyone involved - its a good ad to stop drink driving. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Best print ad: Jetty/Manhole/Ledge Comments: The idea is quiet simple but is executed with outstanding, high quality photos and retouching. The next time that I need to send something, definitively DHL will be my choice. Nothing stops us is a great concept, in fact, I can imagine the TV spots, so please send them to me, & if you havent done them, come on guys, its time! Nothing stops us - also is a concept that we can use in advertising to reach our goals. Think about it. Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 10, 2007 07:26 (Edited: February 17, 2023 04:19)
 Wayne Best, Executive Creative Director, TAXI New York, will be this week's guest judge. Wayne will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  There was nothing particularly stinky in the TV category. There were lots of solid ideas and good production, but my favorite was the Arnet Broadband spots. While I enjoyed watching the segments, they also did a good job of branding and centered the campaign around a product offer. The agency understood the box they were in and managed to turn a tough assignment into memorable advertising. And I thought bald jokes were overdone and annoying Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  The print is even tougher to judge. Lots of nice stuff. Although I loved the Carlsberg wall chart and applaud the beauty of the Onitsuka Tiger execution, I have to give my vote to Kipsta for the Stadium ad. It is simple and smart in a category where I thought every ad humanly possible had been done. Click here to view this ad GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
December 18, 2006 22:34 (Edited: February 17, 2023 04:19)
 Kerry Reynolds, V.P. Executive Group Creative Director, MacLaren McCann, Canada, will be this week's guest judge. Kerry will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Lots to look at here, but not lots to choose from. It was a week of visually interesting, big production stuff, but the ideas suffered. Ive learned plenty though. Mr. Potato Head never gets old, The Qashqai were originally quite nomadic in nature and if you need lots of people in an ad, go to Buenos Aires. I liked two ads. If it were based on arresting visuals or music alone, I would have picked the Rexona dolls spot. I couldnt stop watching. But the stronger idea was in the Centraal Beheer spot. Its well acted and directed. The joke is directly related to the product. And its the only one I laughed at. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  I had a harder time deciding on the print. I would have to pick the Sunsense Anti-Ageing Lotion ad. Its smart. I understand what its trying to sell me. I would find it hard to look past this ad in a newspaper. Its a bit of a gimmicky device but an appropriate one, only the transparency of the paper is going to let this idea come to life. Click here to view this ad bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
December 12, 2006 06:48 (Edited: February 17, 2023 04:19)
 Sylvain Thirache, ECD, DDB Paris, will be this week's guest judge. Sylvain will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. I'm very embarrassed because I'm not surprised by the selection this week but ... BEST AD OF THE WEEK - TV:  FILM : This week, I've chosen the commercial for the direction and not really for the idea. I think Guinness is very nice, very sensitive. Nacho Gayan is actually a really good Director. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT : I choose the campaign for Lucha Loco book for Dave Dye's art direction, for Paul Silburn's words and for Malcom Venville's achievement. Click here to view this ad bestad of the week / GUEST JUDGES
GUEST JUDGE /BEST AD OF THE WEEK
SOUTH AFRICA
December 06, 2006 06:27 (Edited: February 17, 2023 04:19)
  Andrew Whitehouse & Justin Gomes, Joint Creative Directors, FoxP2 South Africa, will be this week's guest judges. Andrew & Justin will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.  BEST AD OF THE WEEK - TV: Some serious production time spent on that there Nissan spot, but this week we'll go it on the cheap and pick the Tetley's Bitter ad. No harm done when taking the mick out of the Mentos-Coke experiment and capitalizing on the viral fun fest that's been going on lately. Click here to view this spot  BEST AD OF THE WEEK - PRINT/ OUTDOOR Not an easy one to pick this week. We don't think there was anything that slapped either of us round the back of the head. Having said that though, we did quite enjoy the EDF Environmental stuff. Nice clean art direction too. Click here to view this ad bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
November 28, 2006 02:34 (Edited: February 17, 2023 04:19)
 Rob Rich, Executive Creative Director, Publicis West - Seattle, will be this week's guest judge. Rob will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BROADCAST: All the spots this week were good, but only the Eye spot for Zune really stood out. It was less like a traditional TV spot and more like a short film. I love that 72andSunny enlisted artists to create experimental short films inspired by Zune. The campaign gives the digital media player a much more interesting personality than iPod. Check out the films on zune-arts.net. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT: The work for STIHL chain saws is a beautifully crafted campaign. The concepts are simple and tap into male bravado. Theyre perfectly executed with exquisite photography. I especially like the teeter-totter ad. Click here to view this ad bestad of the week / guest judge - TV & Print, Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 22, 2006 04:19 (Edited: February 17, 2023 04:19)
 Todd Riddle, Group Creative Director Fallon Minneapolis, will be this week's guest judge. Todd will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Imaginary Guide (followed closely by Remington) I really enjoyed the Imaginary Guide spot, and the simplicity of the Comedy Central idea - as well as the Firenza Tyres print. I think all the work passes the Hollywood log-line test that keeps concepts simple - that is - the idea is so clear it can be described in a single sentence . For imaginary guide "A person in an unfamiliar city has the feeling someone is there with them helping them navigate a city." For Anti Speed "The faster you go the more screwed up you could get." Click here to view this spot  BEST AD OF THE WEEK - PRINT Comedy Central "Naked" (followed closely by Firenza Tyres & Anti-Speed) Click here to view this ad bestad of the week / guest judge - TV & Print, Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 15, 2006 03:20 (Edited: February 17, 2023 04:19)
 Andrea Stillacci, Executive Creative DirectorJWT Paris, will be this week's guest judge. Andrea will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV. Best TV  The "Soccer Star" tv spot for the Minority Forum is definitely my favourite. A fresh, simple and memorable idea very well executed. It makes you think in an unpredictable way. 1-0 to Duval Guillaume. Click here to view this spot BEST AD OF THE WEEK - PRINT  Best Print As usual DDB Paris delivers a remarkable print ad for Nike. A graphic idea that literally jumps out of the page. My second choice is the ad for White Glo by BBDO Singapore. This week is clearly the illustrators' week. Click here to view this ad bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
November 08, 2006 03:55 (Edited: February 17, 2023 04:19)
 Matt Smith & Derek Green, Saatchi & Saatchi Simko - Switzerland CEEMEA Joint Regional CD's, will be this week's guest judges. Matt & Derek will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  Ummmmmmmm. Now this is tough. Orange is doing some very interesting and different stuff around the world and we want to like the Hide & Seek socks ad but were not exactly sure what its saying. The Animals ad is another big and solid ad from Amex but purely from an animation perspective, wed have to say that the Music ad from Jupiter Drawing Room is our pick. Although it does finish wierdly. Click here to view this spot BEST AD OF THE WEEK - PRINT  We are spoilt for choice when it comes to print. The Snickers Its what youd want campaign for Halloween is a great insight, the Greenpeace idea is very unexpected and the Football Resistance is a fantastic and simple visual. But for us, we identified with the Wrangler Basic Cut campaign - mainly because evolution hasnt been kind to us. Click here to view this ad bestad of the week - TV & Print/ Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 01, 2006 05:13 (Edited: February 17, 2023 04:19)
 Magnus Olsson, ECD Saatchi & Saatchi Amsterdam, will be this week's guest judge. Magnus will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  It was lovely to see a mobile phone manufacturer that doesn't spend time telling and showing me all the things I can do with a mobile. Motorola has really understood that a mobile phone ad needs to be as entertaining as an ad for blue jeans or beer. The razor ad ended up being my favourite. Just ahead of the antismoking ad from Crispin. Click here to view this spot BEST AD OF THE WEEK - PRINT ![https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Oct/tn_3875_Citroën_Jumper_Lur].jpg](https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Oct/tn_3875_Citroën_Jumper_Lur].jpg "https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Oct/tn_3875_Citroën_Jumper_Lur].jpg") The print selection had a bit of the "Brazillians did this a few years ago" over it which made me pick the Citroen ad from Euro RSCG here in Amsterdam. It's got a simple message and the execution is lovely. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
October 25, 2006 08:27 (Edited: February 17, 2023 04:19)
 Mark Collis, ECD Leo Burnett Sydney, will be this week's guest judge. Mark will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. These can all be seen the the archives. BEST AD OF THE WEEK TV.  At first site the bestadsontv selection was almost too easy. I mean, the new Sony Bravia spot by Jonathon Glazer and Fallon London had already passed over my desk and in my opinion is even better than the bouncing balls spot. On viewing all selections though the Dove spot from Ogilvy in Toronto gave me pause for second thoughts. But in the end it remained second to Sony Bravia..simply inspired. Click here to view this spot BEST AD OF THE WEEK - PRINT  The print selection wasnt as straight forward as the TV this week. Having said that, there was an obvious champion in Stella Artois. A highly ambitious piece of structural engineering with the effect of adding prestige and engagement to a well developed global brand. Click here to view this ad bestad of the week - TV & Print/ Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
October 18, 2006 12:15 (Edited: February 17, 2023 04:19)
 Chad Borlase & Gary Watson, Co-Creative Directors, Bos Toronto, will be this week's guest judges.Chad & Gary will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. These can all be seen the the archives. BEST AD OF THE WEEK TV.  TV The weirdo in both of us wanted to go with Eat Like Snake, but in our estimation, there was a stronger idea somewhere else - the Let The Cat Out spot for Parkinsons. Why? With any PSA, you need to summon up some kind of emotion disgust, horror, pathos... Well, this one served up the guilt marvelously. We found ourselves getting frustrated listening to the prattling old bugger, but then when we realized the ad was for Parkinsons, we almost found ourselves wanting to organize a telethon. Very simple idea based on a reality of the disease that went beyond the simple forgetfulness angle. Nicely directed too. Click here to view this spot BEST AD OF THE WEEK - PRINT  Hmm, where to start? Lets put it this way we dont think theres anything here thats going to be showing up in D&AD. That being said, we suppose we have to pick something. So, were going to go with the old everyone loves a Monkey adage and pick the Strip Waxing Studio ad as this weeks winner. Theres a well-exploited insight that guys with hairy backs, chests and, ahem, asses feel like theyre a lot closer connected to their Neanderthal roots than theyd like to be. Yes, weve seen the list/prices technique once or twice before (tip of the hat to MasterCard here), but the ad made us smile. Damn those monkeys! Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
October 11, 2006 07:58 (Edited: February 17, 2023 04:19)
 Dylan Harrison, Creative Director Budweiser DDB London, will be this week's guest judge. Dylan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. These can all be seen the the archives. BEST AD OF THE WEEK TV.  TV this week was judged quite simply by which ad bore repeat viewing. I watched Fallon Minneapolis Snowball Spot four times in a row. Although almost ruined by the cheesy roll with anything pun at the end sweet casting, a contrasting whimsical track and Dante Ariolas annoyingly talented direction produced a lovely all rounder (hey, the other team started with the puns blame them). The old Scooby Doo human snowball, eh? Good to see all those years watching cartoons havent gone to waste. Sony Balls it aint, but Pick of the Week it is. The DDB Melbourne spot for ANZ got a second viewing. Great casting and I laughed both times. Everything else only got the quick once through. I suspect the five day shoot for New Zealand Tourism was its own reward however for the lucky creatives from Ogilvy. Click here to view "Snowball" BEST AD OF THE WEEK - PRINT  The print was judged by sheer impact after viewing them all, which ad stayed with me after Id gone to make a cup of tea? Unfortunately Marmite was the only one. An original, engaging and funny idea, it stands out a mile within the group. Itll do the same amongst competing ads in a magazine or on neighbouring billboards. The only problem is it was done by the guys in the office next door to mine so Ill pick a runner up. Publicis Conseils ad for Stihl has the seed of an interesting idea (no pun intended this time) although Id like to have seen it executed more dramatically. Click here to view the Marmite print work  Click here to view the Stihl work BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
October 04, 2006 05:19 (Edited: February 17, 2023 04:19)
 Murray White, Creative Director, Springer & Jacoby Amsterdam, will be this week's guest judge. Murray will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  Television: ÃÂ Now although I enjoyed the splendour of the Vic. Tourism spot more, my vote has to go to the Crispin offering. Its a nice little spot but link through to the Snapalope website and you have a fine example of the integrated thinking that makes them great and creates a world for Slim Jim. Reconstituted meat reconstituted as an animal again and then hunted for meat yeah, thats cool. ÃÂ (On a side note: I found it absurd that in a country where the majority of people dont have electricity, and subsequently TV, the guys from BBDO Cape Town think they can then sell candles using the media. Bad rationale guys.) ÃÂ Click here to view this spot BEST AD OF THE WEEK - PRINT  ÃÂ Press: ÃÂ As with those judging recently I wasn't really inspired by anything this week.ÃÂ Nonetheless, I have to give the nod to the Amnesty ad from TBWA/Paris. It's simple, clean and effective enough. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
September 27, 2006 05:32 (Edited: February 17, 2023 04:19)
 Jan Jacobs and Leo Premutico, Executive Creative Directors Saatchi & Saatchi New York, will be this week's guest judges. Jan & Leo will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  TV 'The Cougar' - GPY&R Melbourne The idea of the unusual drinker with the made up title is not new, but what Steve Ayson does with it makes it very watchable indeed. Steve's off-beat humor may still be lost on many but won't be for long. Click here to view this spot BEST AD OF THE WEEK - PRINT  PRINT 'Obsession' - DDB Paris Very slim pickings in print, so the Nike 'Obsession' ad gets the nod. Not because the ad's good mind you, it's the elaborate agency comments that did it for us. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
NEW ZEALAND
September 20, 2006 09:38 (Edited: February 17, 2023 04:19)
 Josh Lancaster - Brand Creative Director Ogilvy Auckland will be this week's guest judge. Josh will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  There's heaps of reasons why the brewery shouldn't have approved Flashbeer: "Don't you reckon the lead guy could be percieved as a homo? Where is the drinking moment? And the party that follows? Do you really think this is something our drinker would do? And where are his 2 mates? (one of which must be of mild ethnic persuasion remember. But not too much, we don't want him looking criminal...) " They can analyse it all they want - it's just fucking funny and that's why it works. Well done to you fellas. You've done a sterling job on Carlton and good on you for showing your client there is more than one way to move piss. Respect. Click here to view this spot  BEST AD OF THE WEEK - PRINT Nothing really moved me this week print-wise, except for maybe the bus. It was okay as a one off, but it's not really your long term solution to shifting a lot of laundry powder is it? What happens after the first day and all the clothes are brown and dirty and smoggy? Still, it's a cool stunt and the pedestrians in the foreground liked it so there. Nice ad. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
September 13, 2006 11:14 (Edited: February 17, 2023 04:19)
 ROSE SAUQUILLO, Associate Creative Director, Taxi Canada Inc, will be this week's guest judge. Rose will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  AXE FISH Although the good, bad, and the ugly promo was nicely done, the Axe spot stood out. A guy keeping fish alive in his sweaty pits is damn funny. This spot has everything stupidity, cheesy statues, empathy, product relevance, and the guy gets the girl. Click here to view this spot  BEST AD OF THE WEEK - PRINTWEEDS A simple idea taken a lot further. Loved the track on the viral video and wanted to see even more footage of the thieves (is there a copy somewhere?). Really smart promo. Check it out if you missed it. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR Ben Priest, Creative Director Rainey Kelly Campbell Roalfe / Y&R London, will be this week's guest judge. Ben will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  The ever wonderful Ivan Zacharias does it again with this spot for Nike featuring Maria Sharipova. (Now that's a tough opening sentence, spelling wise.) The ad captures the weird contradiction at the heart of this super star - she looks like a supermodel but hits the ball like a grizzly bear on steroids. The sugary track is given a great twist by the jealous, hooded eyed peformers. It's left field, memorable, well shot and captures the essence of her. Game, set and match. Click here to view this spot  BEST AD OF THE WEEK - PRINT My print choice is the 'Korea' ad for Alteco super glue. It's so simple and uses a highly sensitive subject in just the right way to make its point. Sure, you should be able to do great ads for super glue but they have. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
August 30, 2006 05:26 (Edited: February 17, 2023 04:19)
 Toby Talbot, Creative Director Saatchi & Saatchi New Zealand, will be this week's guest judge. Toby will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.  BEST AD OF THE WEEK TV. Stuff of Legends Some funny TV ads this week. I love the sheer campness of Hoff Central. Fredrik Bonds direction of the Hummer spot is pretty faultless too. But for me, Crispins Stuff of Legends comes out tops. Yes, I know its yet another mockumentary style ad, but a Nascar driver trying to eat a whole chicken off a pole is bloody funny. Click here to view this spot  BEST AD OF THE WEEK - PRINT Bavaria Beer Squid Not in the same league as the TV ads this week. As posters, I like the impact of the Aussie animals wrapped up for winter for Castlemaine, but that kind of thing has been done a lot for Extra Cold beers. So Im going to go for the KesselsKramer Giant Squid ad for Bavaria beer. The use of consecutive right hand pages isnt exactly fresh, but the 50s illustration style is. I also like any ads that take the piss out of macho beer culture. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR Mark Bernath, Senior Partner, Group Creative Director Ogilvy & Mather, New York, will be this week's guest judge. Mark will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV: "Dream Team"  A simple idea about complexity executed perfectly. The airplane returning solidified it for me. Small budget, huge result. That being said, a close second to Vice City without the vice in Coke's Videogame. Click here to view "Dream Team"  BEST AD OF THE WEEK PRINT "Everyday Heroes" I wanted to like the Virgin Money work but the idea of Blingola was better than the ad it spawned. There appeared to be multiple spec ads but only one acknowledged it. In the end, I'll have to go with Mr. Kitchenhand. Is it real? I don't know. Does he help stop crime or does he commit it? I don't know that either. But he makes me laugh. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
August 16, 2006 13:42 (Edited: February 17, 2023 04:19)
 Scott Linnen, VP / Creative Director, CP+B, will be this week's guest judge. Scott will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.  bestads of the week - TV FOOTLOCKER RED ARMY AKA ADVERTISING Yes, the whole launch thing is a pun, but who doesnt like a good pun now and then, or for that matter, seeing a bunch of panic-stricken Cold War Ruskies scrambling around at Defcon 1? The red handprints on their foreheads is classic. Click here to view "Red Army"  bestad of the week - PRINT / OUTDOOR VIRGIN MOBILE USAMOTHER Mothers Giving back the power of the Penny work for Virgin Mobile texting makes me glad to be alive. Its a smart idea, big and genuine as Honest Abe himself. It gives me a freebie mask so I can go around masquerading as a dead president, and it motivates me to want to rally behind the whole save-the-Penny cause. That, and text 1000 of my closest friends to tell them about the sweet Virgin offer. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR Farrokh Madon, ECD BBDO Singapore, will be this week's guest judge. Farrokh has chosen the "bestad of the week" from last week's featured TV & print /outdoor.  bestad of the week TV Best Ad: Mexico Red Cross (Saatchi & Saatchi, Mexico) Killing Death. Its a simple, yet strangely unexplored idea. The very thought of giving the Grim Reaper a kick up the you-know-where is universally appealing. Using animation is a nice touch. It adds the necessary humour to bring alive a concept that any good creative would die for. Click here to view this spot  bestad of the week Print / outdoor Audi RS6 (Ogilvy Johannesburg) Its simple. Its fast. Its engaging. Most importantly, it puts a smile on your face. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
August 02, 2006 04:46 (Edited: February 17, 2023 04:19)
  Al Moseley (pictured on left) and John Norman, executive creative directors at Wieden+Kennedy Amsterdam will be this week's guest judges. Al & John will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. bestad of the week TV  If it wasn't in the family, we'd quite like to have voted for Swing Portrait. Music plays a big role. The consolidated athlete-brand-product message reflects an honest Nike spirit. However, we're going with Standoff for its sheer playfulness. Sure we've seen the formula before. And it should have been set in a bank. But the little details - spinning tray in a still cafe; the taxi driver's delayed death throes - won us over. Click here to view this spot bestad of the week Print / outdoor  Netflorist wins print. Even though all the shortlist was of a high standard Netflorist stood out. It was just different from the other work; a simple observation which didn't feel too addy. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR  BBH Creative Directors Alex Grieve (the one on the left) & Adrian Rossi will be this week's guest judges. Alex & Adrian will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.  bestad of the week TV INPES - TOXIC CORP. Shock and awe in a velvet glove. We are presented with something disturbing dressed up as the picture of innocence. A wonderful bit of bait enhanced by the banal elevator music and happy facade covering up the dark secret. This, if nothing else, this is trying to be brave. Click here to view Toxic Corp.  bestad of the week Print / outdoor SAN FRANCISCO ZOO - GIRAFFE BANNERS The creatives seem to have found their freedom, unlike the giraffes. ÃÂ I would expect a spate of animals made out of street furniture in the San Francisco area in the near future. ÃÂ This is a good idea not just a good use of media. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
July 13, 2006 22:06 (Edited: February 17, 2023 04:19)
 Alexandre Toso, Creative Director ExtrÃême/Springer & Jacoby, will be this week's guest judge. Alexandre will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.  bestad of the week TV So, for the films I hesitated a lot between "the balls" and "Happiness Factory" ... for cok(e) . As with women's breast ads, so it's cool to know that we can have the same problems, and that we can solve them. Coke is not a new idea, but so well executed ( it makes me think about the animation film "robots"), and so while it's new for Coke, it's not so new in onirism ( honda did it some years ago and everybody , with money, does the same). Really Good film, but I prefer the Balls. Best film: the balls. Click here to view this spot  bestad of the week Print / outdoor For the print I prefer Boggle. As "Words don't come easy", ... FR david's song say that ;-) ... I find this ad simple. Nice typo ad. Playing with the game and our intelligence. Only Boggle could do this ad, with the help of those exilated french creatives, of course. Click here to view this print work BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
July 12, 2006 08:00 (Edited: February 17, 2023 04:19)
 Porky Hefer, ECD of Lowe Bull South Africa, will be this week's guest judge. Porky will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. bestad of the week TV  Found the technique in the crouch vs Lewesy very engaging, but must favour the orange Segal spot. Great evolution of the first campaign. Much better in fact. More space to exploit the celebrities used, even like Steve's acting for a change. Mr Dresden gets better and better. Understand it was expensive due to cast member but could have pushed the action/explosion side even more. Click here to view this TV spot bestad of the week Print  Like the dynajets idea but it's lowe so I'll pass. Do like the skate stuff especially the use of the multiple image usually found in skate and board mags. Love the logo and type treatment. Never mind drivers, not all creative directors can see the funky patterns in the road safety ads. Some good work but no mind blowing ideas. Click here to view this ad BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
July 05, 2006 09:31 (Edited: February 17, 2023 04:19)
 Phil Cockrell - AMV BBDO London, will be this week's guest judge. Phil will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. bestads of the week TV:  I suppose, being a copywriter and West Ham nut, I should really plump for the Budweiser football idents. They are very well-written and consistently raise a smile. But hey, I'm also a guy. And there is no more watchable ad on TV at the moment than the Lynx "Billions" ad. Don't know why, it just has something. Click here to view "Billions" bestads of the week PRINT/ OUTDOOR:  Again, in print, two executions stood out. The BBC World ' See both sides' execution is a clever use of the corner poster site. But for me, it's another win for Lynx with their 'World Cup contract'. Although there is a suggestion that this may have been influenced by an email that was circulating recently, it is a snug fit with the brand's tone of voice. Click here to view Lynx "Contract" BESTAD OF THE WEEK Clive Pickering, head of copy, TBWA/London, will be this week's guest judge. Clive will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. Just back from Cannes where I was exposed to the best work in the world and a small brewerys annual output of ale, so Im not necessarily in the best state to give a well-rounded, considered judgement of the weeks ads. On the other hand, maybe it will help. Anyway, here goes.. bestad of the week TV:  The 6 ads under the banner TV cover a wide range of Cannes categories. Here we have content, idents, an event, charity ads, and even straightforward conventional TV advertising. This makes it all but impossible to judge them against each other, but I think the power of the anti-prostitution ad shades it for me. Not sure about the bet youre feeling stupid now approach to the line, but the idea is strong and the execution good. Click here to view this spot bestad of the week PRINT / OUTDOOR: Of the print ads, the Socceroos campaign was a good thought, once Id figured out that the bloke was the personification of History. But the Jo-burg zoo ads won it for me, simply and cheekily putting across the news that the zoo is open at night. Its not a classic campaign [partly because there are only two ads] but it stood out from the rest.  Click here to view this ad WELCOME TO OUR NEW "bestad of the week" category.
GUEST JUDGE /BEST AD OF THE WEEK
June 21, 2006 05:30 (Edited: February 17, 2023 04:19)
 Each week we'll be asking a Creative Director or prominent creative ... from somewhere in the world ... to choose the bestad from last week's TV & PRINT/OUTDOOR. To kick it off, here's Jae Goodman, Co-ECD Publicis & Hal Riney San Francisco. He's the one on the right in the pic (with Co-ECD Jon Soto on the left). bestad of the week TV:  Jae Goodman: c'mon, who doesn't love a musical? so that made this a tough week with both rexona and folgers in the mix (and the other rexona spot was almost a musical). but it's folgers for me. it just had the right sensibility (if you can call it that) - the glowing sunshine folgers people were wonderfully perfectly creepy and annoying - just like real people who for some awful reason are legitimately happy to greet each day. a good week though. black balloons really made me think. To view the spot click .... HERE bestad of the week PRINT:  Jae Goodman: okay, weird mix. the aids thing is disturbing, which is the point, i know. and as for the ad world cup - i actually think some of those "terrible" ads would make great ads - so damned honest. it's a smart way to call bullshit on what all of us do for a living. but i'm going with whiskas for my favorite. i usually don't go for the visual gags, but i just know my childhood cat, porky, was all hunter on the inside. To view the print click .... HERE « First « Previous Next » Last » 22 of 22 |
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