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Web Film
RACV Pet Insurance: Overconfidence Cover - Cone
Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity has created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. From an amped up dog wheelchair, to a lion mane cone and a tattoo cast, the campaign sees pets kitted out with heath aides that match their adventurous attitudes. These items were created by a number of globally renowned designers/artists including:
- Dennis McCarthy, picture car coordinator for the Fast & Furious releases F3 (Tokyo Drift) to present: Dog Wheelchair - Tim Chapel, costumer designer on Priscilla, Queen of the Desert: Lion Mane Cone - Gareth Davies, tattoo artist from Bondi Ink: Tattoo Cast
PR Director – Georgia Wright Related |
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