Every year, around 90 New Zealanders die in crashes while not wearing their seatbelt. 30% could have survived had they belted up. They'd have been injured, but alive. Young rural … read moremales make up the majority of these fatalities. In their minds, seatbelts are for kids or pussies; to them, it's an unnecessary accessory. These web-films were first released by the survivors over their own social channels, showing the undeniable proof of a seatbelt to help you live on. The videos linked to beltedsurvivors.nz where you can learn more about each of the survivors' stories. Agency: Clemenger BBDO, Wellington
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