Radio ad: NZ Transport Agency: Possum Killer

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Young drivers are more likely to crash in the first six months of driving solo than at any other time of their life. Once they get their restricted license, it's easy for parents to feel their job is done, but they still have a vital role to play in preparing their teens for the road. Our solution was to encourage parents to keep talking with their young drivers about safe driving before it's too late.
Agency: Clemenger BBDO Wellington