Erik Hay

Hello! I'm Erik, an independent creative, writer, art director, designer, and director. Hoof Creative is my company.

Having worked at a senior level in advertising, branding, communications, digital, exhibition, and film, I’m a safe pair of hands. From big screen ads to digital banner builds, treatments to pitch ideas, storyboards to style guides, press releases to speeches, I’ve worked hard to master it.

Happiest when I'm making stuff that stands out, I fall in love with anything that’s honest, mischievous, innovative, or simple.

Previously, I was Wētā Workshop’s Director of Creative Strategy, working with the location-based experience and media teams, and on the Senior Leadership Team. I've also been a creative leader at VMLY&R, Clemenger BBDO, and digital agency Little Giant.

I'm locally and globally awarded in brand, campaign, digital, product, content, design, and location-based experience. A father of one, I live in Wellington, New Zealand, but I work with people all over Australasia.