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Lloyds Bank: The M-Word
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A new campaign for Lloyds Bank, created by adam&eveDDB, encourages families to have the important conversations about money that they may be avoiding. 'The M-word' campaign was created in response to research from Lloyds Bank that showed money is a bigger taboo in British families than politics, sex or religion. But with the different generations more dependent on each other than ever before to get on in life, the need to tackle important conversations about money has never been greater.
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