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adam&eveDDB has launched a new integrated campaign for Lloyds Bank, with the brand’s iconic black horse demonstrating Lloyds Bank's continued commitment to be by the side of … read morecustomers. At the heart of the campaign is a 60" TV advert that shows horses running through familiar locations, moving with majesty and power while everyday life unfolds. The impact of the herd of horses is balanced with a final moment of intimacy between one horse and a young woman. The action is set to an epic, stirring soundtrack, powered by a drumbeat to match the horses’ arrival – an original orchestral version of Rag ‘N’ Bone man’s “Giant”, recorded with London Symphony Orchestra. The horses bring with them the reassuring message that Lloyds Bank is “Always by your side”, demonstrating the enduring strength and stability of the bank, as the nation looks to continue its recovery from the pandemic.
read less...Clients: Richard Warren, Daniel Stewart, Victoria Handley, Olivia Clarke, Georgia Perriss, Emily Morrey, Aamir Suleman
Planner/s: Charlie Snow, Ben Worden, James MacAskill
CEO: Tammy Einav
Managing Partner: Charlotte Wolfenden
Business Director/s: Fraser Thomson
Account Management: Sophie Kelting, Jake Gidley, Alice Shedden, Florence Campbell
Designer/Typographer: KING HENRY
Media agency: Zenith
CEO: Natalie Cummins
Head of Specialist Capabilities: Richard Clay
Media Planning Director: Georgina Lindley
Media Planning Manager: Anna Mere
Media Planning Director: Simon Hunter
Production
Editing Company: TenThree
Editor: Ellie Johnson
Post Production: Selected Works
Post Producer: Alex Fitzgerald + Katie Sharpe
VFX Supervisor/ECD: Wes (Jonathan Westley)
Telecine Producer: Tamara Mennell, Black Kite Studios
Colourist: Tom Mangham, Black Kite Studios
Music Supervisor: Siren - Josh Gibbard
Audio Post Production: Sam Ashwell @ 750MPH
Soundtrack name and composer: Giant by Graham/Harris/Hartman/Miller. Arrangement by Troy Miller
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