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Lloyds Bank: Epic Journey
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Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema. At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together. Set to the soundtrack of 'Look After You' by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank's commitment to be by the side of every generation. Agency: adam&eveDDB, London
Agency producer/s: Nikki Cramphorn, Hayley Carter (assistant integrated producer), Nicola Applegate Planners: Ben Worden Related |
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