In a suite of three episodic TV :30s, plus digital, OOH and POS support, Great Southern Wood Preserving, Inc., Abbeville, Ala., introduces the world's greatest fans of YellaWood … read morepressure treated pine, a scheming team of beavers.
The series of TV spots shows them, first, breaking into a lumberyard, just to be near the wood, then planning a backyard heist (aborted; not YellaWood), then successfully boosting enough boards to build a beaver dam river palace. Support materials show the beavers trying to steal YellaWood from Instagram ads, from OOH billboards, and from POS lumber yards.
All three spots end with the VO: "For five-star back yards, YellaWood brand Pressure Treated Pine. If it doesn't have this yella tag, you don't want it." Which are the spots' only spoken words.
The campaign will run on TV including TBS, TNT, truTV, CBS (March Madness coverage), as well as HGTV and DIY cable networks, in 28 mostly Southeastern, also Mid-Atlantic and Midwest states.
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