Spotify: Just Add Spotify

With new research revealing three quarters (74%) of 30 - 45 year olds are finding everyday life problems more stressful, Spotify has launched a website to help answer some of Australia's most commonly searched terms on the internet. The website justaddspotify.com was born from behavioural and life-stage insights of a time-poor and tech-savvy adult audience, underpinned by search volume analytics highlighting the culturally-relevant and relatable themes Australians take to the internet to solve. Agency: Eleven

Spotify found Australians who were learning how to ‘adult’ were already finding hacks and crowd sourcing solutions to life's problems using playlists and podcasts on the service. To shine a light on these life hack solutions, Spotify developed a campaign to inspire understanding of the everyday life moments that can be made better when you just add Spotify. The campaign explores life moments from the guilt you feel when you leave your pet at home to struggling to get a decent night’s sleep and even how to prepare for an incomingbundle of joy.