 |
Top 6: April 3rd 2019
Interactive
Unesco: #MoveForEqualityTop 6: April 3rd 2019
In chess, white always goes first. But why should colour determine who starts and gets the advantage? On this BBDO Düsseldorf campaign, with the support of UNESCO, the rules of chess are being rewritten for a day in the International Day for the Elimination of Racial Discrimination. Four-time Chess World Champion, Magnus Carlsen, and his rival, Anish Giri, flipped the board and turned the game upside down by breaking a key rule: white moves first. So, on this special day, black pieces make the first move. They have made it clear, through their symbolic move, that nobody should have an advantage or disadvantage because of colour. The campaign has been created with support of UNESCO'S International Coalition of Inclusive and Sustainable Cities – ICCAR.
Managing Director: Cornelius Kölblin RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
