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NZ Transport Agency: Your speed is shared
At any one time, hundreds of people are speeding who don't want to be. And up until now, these 'unwilling speeders' haven't had much of a say in it. Clemenger BBDO Wellington and the NZ Transport have launched a new campaign asking two important questions: Does the driver's right to determine their speed overrule the passenger's right to feel safe? And can we create an environment where if passengers speak up, it actually works?
Client: NZ Transport Agency Related |
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