 |
Embed Video
The Finnish market leader in beer, Karhu, stands for all things real and authentic – and is positioned as the sauna beer. To do this with advertising is not real and authentic. … read moreTherefore Karhu keeps it's eye open towards culture and true actions that are PRable. Agency: hasan & partners
The iconic landmark neon sign of the Kotiharju Sauna, the last wood-fired public sauna in Helsinki, was being decommissioned. The sign had stood for over half of a century, but due to budgetary reasons, was being replaced with a LED-based sign. Karhu offered to repair the original sign and created a PR story around the feat – an impact towards culture not doable through advertising, but in the very core of PR.
The event was covered several times by Helsingin Sanomat, the biggest daily newspaper in the Nordic countries, praising Karhu's role in preserving a part of the original, vanishing cultural cityscape.
read less...Client services director: Gustaf From
Account manager: Carolina Högnabba
Communications manager: Saara Torri
Production Company: Koski Syväri
Creative: Kimmo Syväri
Producer: Konsta Kettunen
DOP: Pasi Järvenpää & Juho Norokytö
Edit: Rickard Stolpe
Client: Sinebrychoff
Vice President Marketing, Alexander Sneen
Category Marketing Director, Johan Jakobsson
Communication and Innovation Director, Henna Mertsola
Senior Brand Manager, Nella Lämsä
Media Agency: IUM Finland
Head of Strategy, Sanni Karvonen
Account Director, Katri Laitinen
Timo Lausala, OLV- planner
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
