Sinebrychoff Brewery: Red Classics

Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Advertising agency hasan & partners created the experience with Sinebrychoff, entitled Red Classics, and coordinated six months of secret planning and preparations to recruit the Vantaa Pops Orchestra, and transform the 8,200-seat arena to accommodate a choir of 35, Davies’ 50 musicians and their instruments. Internationally renowned conductor Nick Davies raised the roof of the Helsinki Ice Hall, nicknamed 'The Beast Cave', on Saturday 12th October to celebrate the 200th anniversary of Sinebrychoff, the Finnish brewer behind Koff - shirt sponsor HIFK for over 30 years, as they took on arch-rivals TPS in a midtable SM-liiga clash. HIFK took the win - 2:1. To ensure the arena’s acoustics sounded like a concert hall and unexpecting fans got goose bumps, rows of seats were adapted and an ice-melting audio system installed. This made sure every fan experienced the full symphonic effect of the setlist’s 40 movie theme tunes, rock, pop and classical music hits.