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BP: The Great Aussie BP Run
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To celebrate its 100th year in Australia, BP has launched a fully integrated campaign called 'The Great Aussie BP Run', created by WPP's Team Energy. WPP's Team Energy, a dedicated unit created specifically for BP, combined the talent and expertise from agencies such as Ogilvy, Geometry, Millipede and Mindshare to create 'The Great Aussie BP Run'. The centrepiece of the campaign is a uniquely Australian arcade-style app, where customers can win prizes in game and redeem them at BP stores nationwide. The ‘BP Run’ game app was launched nationally, supported by a TVC, plus Outdoor, Radio, Social and POS. ‘BP Run’ celebrates the fun and excitement of BP’s 100th year celebration by rewarding customers with the chance to share in over 250,000 prizes, including instant snack wins, a daily $1000 cash draw and a major prize of a brand-new Mazda CX5. Customers simply make a fuel or shop purchase, receive a game card and enter a code to unlock up to eight levels and five different characters to ‘Play to Win’.
Virginia Pracht – Head of Strategy. Related |
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