In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is that people don’t understand the challenges faced by … read moreindividual athletes and therefore don’t fully appreciate the immense skill involved to compete. With the aim of helping people visualize and comprehend the challenges of Paralympians, JPTTA produced special ping pong tables designed based on interviews and sketches from members of the national team, exhibiting how these athletes experience the sport. The campaign also serves as an intuitive communication tool to help graphically profile players based on their perspective of the table – better informing viewers about each athlete’s unique challenges, and adding greater depth for new spectators.
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