A new global study from travel search site momondo entitled 'The Value of Traveling 2019: Opening Our World' reveals that we see the world as increasingly divided. Today, 49% of us … read morebelieve people are less tolerant toward other cultures than five years ago. However, the majority believe more things unite us than divide us, and that we can take action as individuals to bring the world closer together. The campaign was devised by creative agency &Co, and produced by Smuggler.
The report also supports the positive correlation between travel and open-mindedness. Of those thousands, 61 diverse individuals from different countries and backgrounds offered their skin as a canvas to tell their story and show their commitment to bringing the world together. They each received a unique tattoo designed by globally renowned tattoo artist Mo Ganji, then traveled together to London to share their stories and stand shoulder-to-shoulder to create The World Piece: a unique, world-first artwork.
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