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Top 6: July 3rd 2019
Ambient
MasterCard: Impossible MascotsTop 6: July 3rd 2019
During the friendly soccer match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil's soccer teams, used the telepresence technology and took hospitalized children into the stadium to experience the excitement of entering the field with their idols.
Agency: WMcCann, Sao Paulo, Brazil Robots with the size of a child joined the Brazilian soccer team players representing two boys in cancer treatment currently admitted and in cancer treatment in Hospital de Amor, in Barretos (SP), and transmitted, live, through an LED screen, all the their reactions. On the other end, inside the hospital, the children could experience some of the excitement of being a Player Escort and being able to be "inside" the field. One day before, during the last training session, before the Sunday match and to bring closer the children to the players, Mastercard took the robots to the field and made a live transmission. The players and technical team had the opportunity to learn more about the story of the children who would enter the field with them the following day.
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