iris Worldwide has launched a campaign for adidas and Arsenal for the launch of the football club's new home shirt. Exploring London inclusivity, 'This is Home' shows how Arsenal … read moreplayers and fans from around the world feel so at home in the city, and at Arsenal, they'’ve become part of the fabric of the club and community, adopting accents of North Londoners and real Arsenal fans with dubbing techniques. Ian Wright puts it perfectly when he says "You ain't born a Londoner, you’re made one" in this spot, which also features players past and present alongside some well-known fans’ Idris Elba, Tony Adams, Mesut Ozil, Vivianne Miedema and Mattéo Guendouzi.
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