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Top 6: July 10th 2019
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Breakdown Cover: Stellar RescueTop 6: July 10th 2019
The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. ‘Stellar Rescue’, which launches on 1st July, depicts the crew stranded in space with Rimmer haplessly trying to follow old-fashioned breakdown protocols, while Lister finds an altogether smarter and simpler solution thanks to the AA app. The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.
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