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Top 6: July 17th 2019
Interactive
Smirnoff Pure: Smirnoff Pure Sounds Like
Top 6: July 17th 2019
The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures all over the world - even in our own backyard. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home. The 'Smirnoff Pure Sounds Like' campaign is the latest development of Smirnoff's 'Pure Potential' platform and looks to heighten Kiwis experience of a night in with friends. While music drives a great night in, the sounds that fuel the party in one area can be totally different from the next. The team at YoungShand used this to their advantage, creating personalised experiences for fans across the country.
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