Volkswagen: The Youngest Brother

Volkswagen New Zealand has today launched its Youngest Brother campaign via DDB New Zealand. In an emotive return to brand advertising after a five-year hiatus, Youngest Brother shows that the Volkswagen brand is truly more than just a car. The spot tells the story of the youngest sibling through the lens of two brothers. Years of loving mistreatment and being on the raw end of second-hand gifts finally pays off when the family Volkswagen is handed from one brother to the next. Youngest Brother takes the timeless ritual of family hand-me-downs to show that a Volkswagen is the ultimate gift that keeps on giving.