Volkswagen: Youngest Brother

Volkswagen New Zealand has launched its Youngest Brother campaign. In an emotive return to brand advertising after a five-year hiatus, Youngest Brother shows that the Volkswagen brand is truly more than just a car.

The spot by DDB New Zealand tells the story of the youngest sibling through the lens of two brothers. Years of loving mistreatment and being on the raw end of second-hand gifts finally pays off when the family Volkswagen is handed from one brother to the next.

Youngest Brother takes the timeless ritual of family hand-me-downs to show that a Volkswagen is the ultimate gift that keeps on giving.