Mars Wrigley has announced an exciting new direction to Galaxy - one of the company's biggest brands - with a new creative campaign, direction and tone of voice, underpinned with a … read moreseries of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire a younger generation of women to take more time for pleasure. The campaign, from AMV BBDO, features a woman "doing it all" - managing her career, being a mother, partner, mentor and activist - before challenging the notion of busy lives and encouraging viewers to also consider the need to take time out for pleasure.
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