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Road Safety Commission of WA: The Distance of Distraction


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While recent years have focused on the dangers of texting behind the wheel, there are still many other bad behaviours that cause drivers to lose their concentration. This TV campaign, created by The Brand Agency, dramatically confronts distracted drivers with what they could be missing when taking their eyes off the road for just 2 seconds.
Credits Other credits

Client: Roger Farley, Assistant Director Communications & Engagement

Client: Alisia Mumby, Campaigns Officer

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