TV ad: Road Safety Commission of WA: The Distance of Distraction

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Country roads in Western Australia are notorious for distracted drivers quickly losing control at high speed and hitting trees - often with fatal consequences. While recent years have focused on the dangers of texting behind the wheel, there are still many other bad behaviours that cause drivers to lose their concentration - like searching for sunglasses in the glovebox. This TV campaign dramatically confronts distracted drivers with what they could be missing when taking their eyes off the road for just 2 seconds. Fruit stands, a common sighting on the edge of WA country roads, become a very real unit of measurement for distracted, regional drivers.
Agency: The Brand Agency