TV ad: ESPN: NFL on ESPN: Ready For Football

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This weekend ESPN unveiled a new multi-platform campaign in advance of the start of the 2019 NFL season. The campaign, Ready For Football, celebrates ESPN as the best place for NFL fans to connect with the players, teams and storylines of the country's favorite sport, 365 days a year. Richmond, Virginia-based creative agency Arts & Letters Creative Co. was the creative agency for the campaign. Nearly 200 million Americans identify as NFL fans, and Ready for Football is a creative platform designed to connect directly with all of them, reminding them that ESPN is the best home for every fan’s relationship with the unpredictable, unscriptable, always-on story of the NFL. The campaign is set to debut with both digital and linear TV spots, as well as radio promotions and prominent billboards in both Times Square and LA Live.

Category Entertainment & leisure
Client ESPN
Agency Arts & Letters Creative Co.
Production Superprime Films
Country United States of America
Uploaded 5 September, 2019

Credits

Director
The Malloys
Executive Creative Director
Charles Hodges
Creative
Scott Hayes
Creative
Eric Stevens
Creative
Rob Munk
Creative
mark voehringer
Creative
Tanner McColl
Executive Producer
Rebecca Skinner
Executive Producer
Colleen O’Donnell
Executive Producer
Roger Zorovich

Other credits

Agency Founder: Charles Hodges

Director of Strategy: Andy Grayson

Director of Production: Letitia Jacobs

Managing Director: Rich Weinstein

Business Manager: Martin Madriaga

Business Manager: Zack Stergar

Executive Producer: Rebecca Wilmer

Assistant Producer: Griffin Morrow

Head of Business Affairs: Lenora Cushing

Managing Director: Rebecca Skinner

Managing Director / Head of Sales: Michelle Ross

Head of Production: Roger Zorovich

Line Producer: Carr Donald

Editorial: Cosmo Street

Editor: Stephen Dunne

Editor: Kimmy Dubé

Assistant Editor: Alex Mihailovic

Assistant Editor: Jared Zygarlicke

Head of Production: Luiza Naritomi

Finishing: SwitchFX

Colour: Company 3

Colorist: Stefan Sonnenfeld

Senior Producer: Pat Sullivan

Music: Overcoast Music

Music Supervisor: JL Hodges

Audio Mix: Sonic Union

Audio Engineer/Sound Designer: Steve Rosen

Client

CMO: Laura Gentile

VP, Marketing: Emeka Ofodile

Director, Marketing: Curtis Friends

Manager, Marketing: David Dessau

Assoc. Manager, Marketing: Lauren Gorajek

Coordinator, Marketing: Carly Rotatori

Associate Director, Event Talent: Sharee Stephens

VP of Sports Marketing (Multicultural): Michelle Bella

Director of Sports Marketing (Multicultural): Lucas Ferraro

ESPN: NFL on ESPN: Ready For Football

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ESPN: NFL on ESPN: Ready For Football

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