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ESPN: Ready For Football - Looks Like We Made It
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ESPN has released its latest creative promoting the 2020 postseason of the NFL on ESPN. "Ready for Playoffs" captures the unpredictability of this season and the long and winding road to the playoffs. ESPN once again worked with agency Arts & Letters Creative Co. to capture that sentiment, this time through the classic 90’s song from Shania Twain, “You’re Still the One.” The creative is currently running across ESPN platforms ahead of NFL Wild Card weekend on Jan. 9-10. “Ready for Playoffs” follows the success of ESPN’s “Ready for Football” creative featuring the classic Celine Dion ballad, “It’s All Coming Back To Me Now,” that kicked off the highly-anticipated 2020 season. It extends ESPN’s year-round NFL strategy to connect with fans on their emotional journeys and once again features ESPN talent, NFL fans, players and coaches joined by characters from across the Disney universe, all set to another 90’s classic.
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