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ESPN recently announced its latest creative campaign, ‘The Greatest Story Ever Played,’ promoting the 2022 college football season on ESPN. A collaboration with Arts & Letters, the campaign highlights the sentiment surrounding great college football stories – on and off the field – and the variety of ways the sport captures the attention of fans. The creative launched across ESPN networks Saturday, Aug. 27, debuting during ESPN’s College GameDay Built by The Home Depot preview show.
Credits
Other credits
Client: ESPN
EVP, Commercial Marketing, Disney Networks & ESPN: Laura Gentile
VP, Sports Marketing: Emeka Ofodile
Senior Director, Sports Marketing: Curtis Friends
Director: Sports Marketing: Maggie Davis Lewin
Manager, Sports Marketing: David Dessau
Associate Manager, Sports Marketing: Willi Anderson
Associate Manager, Sports Marketing: John Hewer
Director, Talent Content: Stacey Pressman
Senior Talent Producer: Zuriel Loving
Senior Talent Producer: Katie Hennessey
Senior Talent Producer: Lindsey Steckel
Talent Coordinator: Dee Bosa
Managing Producer: Lindsey Lloyd
Associate Producer, G&L: Cameron Gross
Music Director: Kevin Wilson
Music Ops Supervisor: Joanne Strange
Music Coordinator: Caitlin Delvillano
Agency
Founder, Executive Creative Director: Charles Hodges
Director of Strategy: Andy Grayson
Director of Production: Temma Shoaf
Designer: Andrew Caturano
Group Business Director: Brenda Schneider
Business Director: Martin Madriaga
Business Manager: Erin Shepherd
Strategy Director: Alex Morrison
Strategist: Millie Tunnell
Director of Business Affairs: Lenora Cushing
Business Affairs: Jennifer Kmetzsch
Music Supervisor: Cam DiNunzio
Production
Head of Production: Devon Clark
Editorial: Mackcut
Editor: Pamela Petruski
Assistant Editor: Brandon Alexander
Executive Producer: Gina Pagano
Executive Producer: Alexandre Dussault
VFX: Parliament VFX
Lead Artist: Nathan Kane
Director of Production: Kat Maidment
Color: Rare Medium
Colorist: Mikey Rossiter
Senior Producer: Evan Bauer
Audio Mix: Sonic Union
Engineer: Steve Rosen
Executive Producer: Pat Sullivan
Music: APM
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