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Macy's: For Every You
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Just in time for Fall, Macy's, this week, is launching its latest Fashion campaign. The campaign consists of television and digital elements and builds on its ongoing "Find the Remarkable You" platform, in which confident self-expression is powerfully illuminated. Macy’s :30 television spot, "For Every You," was created with BBDO New York and follows women on a journey to their ideal look. Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it. Macy’s fashion gives women the freedom to express all parts of themselves and bring their inner dreams and aspirations into the world. The campaign illustrates how confidence and expressing your true self can help make any dream feel possible.
Accompanying these visuals is Lizzo’s inspiring empowerment anthem “Like a Girl.” The spot ends with the line, “Be remarkable. Find the remarkable you.”
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