Björn Borg: The Symphony Exercise And Intelligence

Science shows that training makes you smarter. So does classical music. Bjorn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symphony. By composing a classical piece with a BPM of 123, this unique symphony will increase your endurance – and also raise your IQ. The campaign is created by NORD DDB. Swedish sports fashion brand Bjorn Borg continues to explore what’s happening in our brains when we work out. Together with a training expert, a neurologist and a classical music composer they now present the world’s smartest workout track, titled "The Symphony Exercise And Intelligence". It's a track built after a BPM backed by science, that not only will increase your workout results, but also make you smarter. While shooting the music video, Bjorn Borg decided to move their compulsory office workout activity, known as sports hour, to a concert hall. There, their staff got to experience the symphony, performed live by the Jonkopings Sinfonietta.