Outdoor ad: Björn Borg: Swap Drugs for Sportwear

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Top 6: September 26th 2018

Last week, a very unique pop-up shop opened in central Amsterdam where people could swap drugs for sportswear. The reason? Because you don’t need drugs to get high – the same feel-good substances are released in your brain when you work out. Swedish sports fashion brand Björn Borg wanted to inspire more people to work out. So the brand teamed up with Nord DDB to launch 'Chase the Exerhighs', which focuses on the hypnotising euphoria and joy of exercise.

Category Clothing & footwear
Client Björn Borg
Agency NORD DDB
Production House Agency
Country Sweden
Uploaded 21 September, 2018

Credits

Director
Matilda Callenbo
Chief Creative Officer
Andreas Dahlqvist
Senior Copywriter
Martin Lundgren
Producer
Stefan Wikström
Art Director
Clara Uddman
Art Director
Petter Swanberg
DoP
Natan Gullström
DoP
Olle Lindholm

Other credits

Designer: Tor Westerlund

Senior Designer: Jesper Hellzén

PR Director: Susanne Johansson

Planning Director: Johan Rynell

Social Media: Jonas Eriksson

Account Director: Hanna Ternström

Producer: Matilda Callenbo

Interactive Producer: Erik Hagström

Post Production Producer: Tomas Wall

Production Manager: Christine Norberg

Grade: Natan Gullström

Set Design: Linda Björkman & Johan Ryman

Björn Borg: Swap Drugs for Sportwear

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Björn Borg: Swap Drugs for Sportwear

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