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Top 6: September 26th 2018
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McDonald's / Maestro: Music Box

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Top 6: September 26th 2018
McDonald´s Portugal is saying goodbye to Maestro by transforming a burger box into a music box. The Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small soundsystem were placed in a fake box top. When open, the box played Mozzart’s classics. Agency: FullSIX
Credits Other credits

ACCOUNT: Ana Catarina Santos / Teresa Santa Marta

PLANNER DIRECTOR: Filipe Moreira

INOVATION DIRECTOR: Francisco Pinto Coelho

PRODUCTOIN CONSULTANT : Pro(u)d

VOICE: Filipe Duarte

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