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Sennheiser: Athlete


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MullenLowe Group's first integrated global campaign for Sennheiser, the German-based premium audio specialist, launched this week. A brand with a rich heritage and nearly 75 years of audio expertise, Sennheiser's products are respected and beloved by people who share this passion for sound. The campaign celebrates these audio experts, professional musicians and sound lovers and positions Sennheiser as the brand of choice for discerning listeners. The work parodies celebrity endorsers who try to sell headphones they know nothing about and juxtaposes models and celebrity athletes vs. audio experts such as boom operators and DJs, in videos designed to energise the Sennheiser brand and to elevate brand visibility and consumer demand in core markets the world over.
Credits Other credits

Global Director of Consumer Marketing: Virginie de Beco

Head of Marketing Execution: Stefanie Reichert

Head of Media and Campaigns: Jessika Petrusch

Campaign Manager: Caroline Shumway

Head of Digital Marketing: Nils Merker

SVP, Head of Integrated Production: Zeke Bowman

SVP: Jon Ruby

VP: Myles Allpress

VP: Josh Litwhiler

Project Management Supervisor: Jessica McLeod

Assistant Project Manager: Ali Verga

Line Producer: Chris Harrison

Production Designer: Marco Puig

Post Production & City: New York

Editorial Company: Friendshop, NY

Editor: Alex Pirrone

Assistant Editor: Lily Kleinman

Production Service Company: Radioaktive

Music Company: Butter / New York

Sound Design Company: Plush / New York

Sound Designer: Carl Mandelbaum

Animation Company: Glassworks / Barcelona

Managing Director, MullenLowe NY: Rebekah Pagis

VP, Account Director: Cameron Burnham

Account Supervisor: Kate Thuma

Assistant Account Executive: Charlotte Kinard

ML Mediahub

VP, Group Media Director: Alex Gordon

Business Director: Charlotte Edwards

Associate Media Director: Adam Telian

Account Manager: Daria Malyarova

Media Planner/ Buyer: Olivia Furniss-Roe

Business Affairs

SVP, Director of Business Affairs: Kim Burns

VP, Business Affairs Manager: Maria Rougvie

ML Open

Shopper Group Account Director: Toby Laws

Shopper Account Director: Louis Haskell

Shopper Planning Director: Justyna Pospychala

Shopper Executive Creative Director: Ben Knight

Shopper Senior Copywriter: Gavin Nastili

Shopper Senior Art Director: Rojan Munthe

Shopper Head of Activation Design: Silvia Sella

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