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Sennheiser: Basketball
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MullenLowe Group’s first integrated global campaign for Sennheiser, the German-based premium audio specialist, launched this week. A brand with a rich heritage and nearly 75 years of audio expertise, Sennheiser’s products are respected and beloved by people who share this passion for sound. The campaign celebrates these audio experts, professional musicians and sound lovers and positions Sennheiser as the brand of choice for discerning listeners. The work parodies celebrity endorsers who try to sell headphones they know nothing about and juxtaposes models and celebrity athletes vs. audio experts such as boom operators and DJs, in videos designed to energise the Sennheiser brand and to elevate brand visibility and consumer demand in core markets the world over.
Global Director of Consumer Marketing: Virginie de Beco Related |
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