Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Sennheiser: Sound Check


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Celebrating its 75th anniversary this year, Sennheiser has a rich heritage of putting sound first and creating meaningful sound experiences. The German-based audio specialist understands there is a big difference between an average audio experience and a sublime one. However, unlike a TV's picture, sound quality is intangible and subjective. Very few consumers have the knowledge or tools to judge the difference when it comes to buying headphones, so they often end up settling for the mediocre. The problem is particularly clear in retail - demo experiences are generally poor - you’re lucky to get your hands on a working product playing a basic loop of songs. So it’s no surprise most consumers leave frustrated and confused. There are tracks out there like ‘Toxic’ by Britney Spears that are rumoured to be good for pushing headphones to their limits. However, no track has ever been created with the sole purpose of doing exactly that. Knowing that premium sound quality was made up of three crucial elements - richness (hearing the whole frequency range), clarity (hearing all the subtle details) and soundstage (feeling as if you’re in the front row of the concert hall), Sennheiser briefed MullenLowe Open to create an immersive audio experience that brought these elements to life for Sennheiser's prospective customers.
Credits Other credits

Managing Director: Ed Lee

Account Director: Louis Haskell

Account Manager: Lucy Coleman

Strategy Director: Natalie Chester

Strategy Director: Justyna Pospychalla

Designer: Silvia Sella

Media Business Director: Charlotte Edwrds

Media Account Manager: Daria Malyarova

Media Planner Buyer: Olivia Furniss-Roe

Lead Sound: Tim Cowie

Music Company: Tim Cowie

Violin & Viola: Amy May
Cello

Sound Design: Vaudeville

Post Production Company: Cheat

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news