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MullenLowe Group’s first integrated global campaign for Sennheiser, the German-based premium audio specialist, launched this week. A brand with a rich heritage and nearly 75 years of audio expertise, Sennheiser’s products are respected and beloved by people who share this passion for sound. The campaign celebrates these audio experts, professional musicians and sound lovers and positions Sennheiser as the brand of choice for discerning listeners. The work parodies celebrity endorsers who try to sell headphones they know nothing about and juxtaposes models and celebrity athletes vs. audio experts such as boom operators and DJs, in videos designed to energise the Sennheiser brand and to elevate brand visibility and consumer demand in core markets the world over.
Credits
Other credits
Global Director of Consumer Marketing: Virginie de Beco
Head of Marketing Execution: Stefanie Reichert
Head of Media and Campaigns: Jessika Petrusch
Campaign Manager: Caroline Shumway
Head of Digital Marketing: Nils Merker
SVP, Head of Integrated Production: Zeke Bowman
SVP: Jon Ruby
VP: Myles Allpress
VP: Josh Litwhiler
Project Management Supervisor: Jessica McLeod
Assistant Project Manager: Ali Verga
Line Producer: Chris Harrison
Production Designer: Marco Puig
Post Production & City: New York
Editorial Company: Friendshop, NY
Editor: Alex Pirrone
Assistant Editor: Lily Kleinman
Production Service Company: Radioaktive
Music Company: Butter / New York
Sound Design Company: Plush / New York
Sound Designer: Carl Mandelbaum
Animation Company: Glassworks / Barcelona
Managing Director, MullenLowe NY: Rebekah Pagis
VP, Account Director: Cameron Burnham
Account Supervisor: Kate Thuma
Assistant Account Executive: Charlotte Kinard
ML Mediahub
VP, Group Media Director: Alex Gordon
Business Director: Charlotte Edwards
Associate Media Director: Adam Telian
Account Manager: Daria Malyarova
Media Planner/ Buyer: Olivia Furniss-Roe
Business Affairs
SVP, Director of Business Affairs: Kim Burns
VP, Business Affairs Manager: Maria Rougvie
ML Open
Shopper Group Account Director: Toby Laws
Shopper Account Director: Louis Haskell
Shopper Planning Director: Justyna Pospychala
Shopper Executive Creative Director: Ben Knight
Shopper Senior Copywriter: Gavin Nastili
Shopper Senior Art Director: Rojan Munthe
Shopper Head of Activation Design: Silvia Sella
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