The North Face FUTURELIGHT: Made to Defy

The North Face changed the future of the outerwear industry today with the unveiling of FUTURELIGHTTM jackets, pants, and bibs in its Summit SeriesTM, Steep SeriesTM and Flight SeriesTM collections. Developed using innovative nanospinning technology, FUTURELIGHT will offer first of its kind breathable, waterproof protection. The concept for FUTURELIGHT was born in the mountains out of specific requests from The North Face global athlete team looking for increased performance and breathability in their waterproof gear.
Agency: Sid Lee, Los Angeles
Determined to reset the expectation that waterproof product is uncomfortable, heavy and stuffy, The North Face commenced a multi-year journey to create a waterproof fabric that’s not only soft, light, flexible and comfortable – but also durable and sustainably designed. After three years of research, product development and extensive lab and field testing, The North Face is proud to introduce the first apparel made from the brand’s proprietary, FUTURELIGHT fabric.