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The North Face: Have You Ever
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Award-winning creative and production studio Stept has partnered with The North Face for their latest campaign, "Have You Ever." Created to celebrate the moments in life that adventure was made for, "Have You Ever," aims to inspire explorers everywhere to go out and discover these moments for themselves. Betty Reid Soskin, the oldest serving National Park Ranger in the United States, and a woman who knows a little bit about adventure, narrates the brand anthem to help launch the campaign. Betty's words act as an ode not only to exploration but to the courage and boldness of those who are willing to embrace uncertainty, challenge themselves and move beyond their comfort zone in search of something more. Whether it's seeing sunrise above a mountain, climbing so hard your arms scream at you to stop, or even stepping away from the concrete and onto the trail for the very first time, these moments matter. The film is directed by Stept’s Mike Parenteau, who was a natural fit for the project as he has spent a lifetime exploring the mountains. The campaign was shot over six days on the desert in Moab, Utah, and throughout California, with a small crew and cast including some of The North Face’s most elite athletes, alongside several everyday adventure enthusiasts.
Head of Production: Mac Hedges Related |
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